Welcome

For over a decade I have been working with some of the world’s leading companies – Harper Collins, LazyTown, Stobart, Warner Bros. to create award winning campaigns that get noticed, achieve results and make a significant impact on the bottom line. I have a particular expertise in working on preschool brands, brand licensing, health and fitness. I like to think of myself than more than a PR chick and my clients can attest for this. By understanding their business, I help their business to grow and these days that's as much about column inches as business development. After twenty years working in the media and endless networking, I have a fat contacts book that I like to share with the people I know. So, aside from PR, I also experienced in sourcing third party strategic partnerships opportunities, marketing and social media. I take for granted what other agencies make a big deal about!

Talk to me and I'll get others talking about you...

Development Team Behind Donkey Kong and XBox Kinect Unveils Consumer Fitness App

MyCloudtag Brings Gaming DNA to New Fitness App; Debuts in US and UK iTunes Stores

LONDON, 17th June – Cloudtag, a company dedicated to delivering fitness and wellness products for consumers, today announced the public availability of the company’s free iPhone fitness app, MyCloudtag. The development of MyCloudtag was a collaboration by the team instrumental in creating Donkey Kong and the Xbox Kinect, Preciousbluedot; the Moon Regan Antarctic expedition team; and Cloudtag.

The MyCloudtag app brings gaming DNA to fitness apps by reorienting how people interact with these apps. Rather than tracking activity and delivering data on how many calories burned or distance walked or pace per mile, MyCloudtag directly rewards users by giving points or “stars” for completed programs. The fitness and wellness programs are set up like journeys or paths that need to be completed to get to the next level in the app. Each level that is completed gives the user points that can then be used to unlock additional content – videos, instruction, harder programs, for example.Workout screens

“We recognize that there are a lot of fitness and workout apps on the market today, but all of these apps take the same approach – they track, monitor, deliver data, but they don’t tell you how to fix problems,” said Andy Jackson, CEO, Cloudtag. “We took our experiences with technology under extreme conditions and combined them with our gaming background to create an intelligent, engaging fitness app that works with people to help change behaviors and lead a healthier life.”

By injecting gaming elements into how people travel through a workout, MyCloudtag is goal oriented. The app allows users to auto-calendar their workouts and track their progress. Currently, the app includes specific exercises that promote weight loss and general fitness. There are also programs for more advanced fitness levels through the High Intensity Interval Training (HIIT) program, as well as programs that address specific problems like back pain with tailored exercises.

In addition to the exercise program, the experience within the app is personal and customizable. MyCloudtag pulls from the phone’s social media, photos and music and displays it as part of the app to help motivate people in a personal way while working out.

For more information or to download the app visit www.cloudtag.com.

About Cloudtag

MyCloudTag, a fitness app, is a collaboration by the development team instrumental in creating Donkey Kong and the Xbox Kinect, Preciousbluedot; the Moon Regan Antarctic expedition team; and Cloudtag, a company dedicated to delivering fitness and wellbeing products for consumers. MyCloudtag is available in the US and UK iTunes store and is focused on increasing the fitness levels and wellbeing of consumers. MyCloudtag has some of the leading fitness trainers contributing to the content of the app. The MyCloudtag app includes specific exercises that promote weight loss and general fitness programs, as well as High Intensity Interval Training (HIIT), and programs that address specific problems like back pain with tailored exercises. To download MyCloudtag visit the iTunes store or go to www.cloudtag.com.

Contact

Suzanne Noble
E: suzanne@stunningpr.com
P: +44 7957 371840
T:@innovatefitness
 

Give It Up For Da Easy Crew Song Book

7th April 2013. Hal Leonard Corporation are pleased to announce the launch of the Rastamouse Ukulele Songbook especially arranged for young players.  Containing 15 songs drawn from the television series and Da Easy Crew’s critically acclaimed debut album, the songbook is a product of a unique collaboration between the Hal Leonard team, EMI Music Publishing (represented by Sony/ATV Music Publishing) and The Rastamouse Company.

A children’s show that entertains all the family, Rastamouse is a true ‘trans-media’ success story.   Having moved successfully from book to television screen, Rastamouse is now delivering content across the BBC’s wide ranging platforms including CBeebies Radio, CBeebies online and more recently has been working with BBC Learning and CBeebies Live.Rastamouse Ukelele Songbook

With an ‘irie’ positive vibe and a retro handmade feel Rastamouse has the coolest soundtrack on TV!  Music from Da Easy Crew’s television adventures brings excitement and energy to all aspects of the Rastamouse brand including The Rocksteady Reggae School; which is an expanding programme of in- school activities teaching national curriculum music as part of timetabled music lessons with a strong cross-curricular component.

Greg Boardman, Rastamouse Producer, says “with music beating at the heart of everything we do and leading out expansion into our schools, community work and our live events programme, the songbook idea proposed by Hal Leonard presented an irresistible opportunity for us.”

The ukulele has become a standard musical instrument in the nation’s primary schools over recent years, revolutionizing whole class music making and providing young children with a very accessible and effective way of making music. The new Rastamouse Ukulele Songbook is an ideal music resource that provides children, teachers, and parents with a bunch of their favourite songs that will help inspire, motivate and encourage young children to keep making music.

Mark Mumford, Managing Director, Europe, Hal Leonard Corporation says “We immediately recognised the value and great enjoyment that a Rastamouse Songbook would provide. The songs are ideal to be played on ukulele and the instrument’s incredible popularity with young children, made it an obvious choice. Like everyone learning a musical instrument, young children want to be able play music they are familiar with. They enjoy it and that’s incredibly important in nuturing their ongoing musical learning. For so many young people to have opportunity to recreate the energy and spirit of Rastamouse songs themselves - either in the classroom or at home – is just brilliant!”

With French and Spanish translations developing new audiences for Rastamouse’s positive vibe and with the recent launch onto Netflix in the US, composer Andrew Kingslow’s wicked soundtrack is starting to echo around the globe.  The Hal Leonard Ukulele Song book is wonderful addition to the Rastamouse portfolio that further ensures Rastamouse will be engaging children, their parents and carers in new and inventive ways.

Rastaco Song book layer finalJames Carslake, Senior Account Manager at Sony/ATV Music Publishing said “Rastamouse is an iconic brand.  The extremely successful diversification across books, television, live performances and educational workshops are testament to its wide popularity and audience engagement.  We have been involved with Rastamouse from day one and as a music publisher, we are excited that there is now a learning tool available whereby the music of Rastamouse can inspire the next generation of songwriters.

The whole Rastamouse music team look forward to seeing and hearing fans sharing their own Rastamouse renditions on the new Rastamouse Youtube channel.

https://www.youtube.com/Rastamouse

http://rastamouse.com/wp/tunes/

@rastamouse_irie

Facebook.com/Rastamouse.ire

About Rastamouse:

Rastamouse is an award winning, British preschool property based on an acclaimed series of books by Genevieve Webster and Michael De Souza

Set in a contemporary, urban community; Rastamouse has a positive message for young children, promoting the need to understand what is right from what is wrong, and why, in a meaningful context.   The stories focus on finding creative and positive solutions to problems and situations.   Whatever the problem, through love and respect Rastamouse will always make a ‘bad ting good’.

About Hal Leonard:

Founded in 1947, Hal Leonard Corporation (http://www.halleonard.com) is the world’s largest music print publisher and digital content provider, producing songbooks, sheet music, educational publications, reference books, DVDs, magazines, eBooks, digital sheet music, apps and more.

In its more than 200,000 available publications and products, Hal Leonard represents many of the world’s best known and most respected publishers, artists, songwriters, arrangers and manufacturers. The company is headquartered in Milwaukee USA with additional offices in Winona, New York and Nashville as well offices located in Australia, Belgium, China, Germany, Netherlands, Italy, Switzerland and the United Kingdom.

About Sony/ATV Music Publishing:

Sony/ATV Music Publishing, established in 1995 as a joint venture between Sony and Michael Jackson, is the world’s leading music publisher. Together with EMI Music Publishing, Sony/ATV owns or administers more than 2 million copyrights including those from such iconic music catalogs like Leiber Stoller, Mijac Music, Motown and Famous Music. Sony/ATV also controls many of the best known songs ever written like “New York, New York,” “Hallelujah,”  “All You Need Is Love,” “You’ve Got a Friend,” “Moon River,” “Jailhouse Rock,” “The Mission Impossible Theme,” “Ain’t No Mountain High Enough,” “Over the Rainbow,” “Stand By Me,” “I Heard It Through the Grapevine” and “Singin’ in the Rain.” In addition, Sony/ATV represents the copyrights of such legendary artists as The Beatles, Leonard Cohen, Neil Diamond, Bob Dylan, Marvin Gaye, Michael Jackson, Carole King, Kraftwerk, Joni Mitchell, Willie Nelson, Roy Orbison, Queen, The Rolling Stones, Richie Sambora, Sting, The Supremes, Wyclef Jean, Hank Williams and Stevie Wonder, among others.  Its ever-growing list of chart-topping artists, writers and producers includes Calvin Harris, Arcade Fire, Arctic Monkeys, Avicii, Lana Del Rey, Akon, Fall Out Boy, Jessie J, Norah Jones, Alicia Keys, Lady Gaga, John Mayer, P!nk, RedOne, Shakira, Ed Sheeran, Stargate, Taylor Swift and Kanye West.

Your Next Job Could be on your Phone

It’s no secret that use of mobile devices during the job searching process is on the rise with a phenomenal 86% of all job seekers using their mobile to search for jobs and 47% going on to apply for them. You only have to walk down the high street to see the number of people using smartphones, tablets or laptops. And, chances are, the majority of those people are hooked up to the nearest Wi-Fi hotspot or tucking into their network data.

CV-Library, the UK’s leading independent online job board, has seen the number of job applications made through their mobile site grow by a staggering 173% over the past year.

However, before you go ahead and use your phone to apply or search for a job, CV-Library has compiled some of the top do’s and don’ts to help you proactively search for your next role whilst ‘on the go’.CV-Library App

DO

Download a Range of Job Seeker Apps

The majority of job boards offer a number of mobile solutions to help you with your ‘on the go’ job hunt and they’re all free.  Look for apps that allow you to apply for jobs direct from your mobile, save your searches and be instantly notified when there is a potential job that may be of interest.

Opt-in to Receive Push Notifications

Instant push notifications make it possible for mobile users to receive messages directly to their mobile device as soon as a job that matches their criteria goes live on the site. The alert appears on their home screen, like a text message or email and enables them to beat the competition and apply first! This opt-in service means users can be sent to the website or app directly to search and apply to new job matches within seconds.

CV-Library App 2Familiarise Yourself with Cloud Storage Solutions and Upload Your CV

The ability to back up your data and store it in the cloud, then sync it across multiple devices, has radically changed the way we use computers, mobile phones, and other electronic devices. With this latest technology, it now possible to upload a CV from your mobile device meaning your ‘on the go’ job search just got even easier! Let recruiters headhunt you by uploading your CV to a cloud solution such as Dropbox.

Set Up a Professional Signature on Your Phone

Make it as easy as possible to be contacted by potential recruiters by always including a professional signature within your emails. Include all relevant contact information and if you have professional social media account, include a link to your profile.

Use Social Media to Search

Most recruitment sites now manage one or more social media accounts across LinkedIn, Facebook and Twitter. Do use them to search for jobs but be cautious when ‘liking’ or adding those accounts to your own social media profiles as may be seen by a current employer.

DON’T

Get too ‘Click Happy’

Just because you have the ability to apply to jobs at your fingertips, doesn’t mean you should apply to all and sundry. Your applications should still be considered and relevant to your skills and experience. Be selective about the vacancies you apply to and don’t apply to everything just because you can!

Use Your Company Device to Search and Apply

It goes without saying that your company devices are for professional use only and should not be used when looking for your next role. Keep your CV, your email correspondence and anything related to your job search on your own devices or desktop.

Forget About Your Online Footprint

It’s easy to forget all the ‘noise’ that we can make online. Whether it’s uploading photos to Facebook, sharing personal information during tweets or participating in forums, all of this information forms your digital footprint and once online, will be searchable and could be difficult to remove. Make sure you check privacy settings for your social media accounts and where you can delete content that could be detrimental.

Forget to Spell Check and Grammar Check your CV and Covering Letter Thoroughly

If you want to make sure your CV stands out from the crowd, make sure that it is well laid out and thoroughly checked for grammatical and spelling errors. Don’t rely on your computer’s software to spot errors. Many employers will dismiss a CV immediately if they spot any mistakes.

Use Company Time to Apply for a Job

Mobile Job Sites are geared for those ‘on the go’. Use your lunch hour or after work time to apply for jobs, not the time for which you are being paid by an employer.

CV-Library Mobile Stats

-        On average 28% of all CV-Library’s website traffic now comes from mobile devices

-        Phenomenal annual mobile traffic growth of over +100.49% year on year (Dec 12 – Dec 13)

-        Job Applications up +173% when comparing Q4 2012 vs Q4 2013

-        Forecasted traffic from mobile devices will reach over 50% of total traffic in the next 12 months

Mobile Top Tips from CV-Library

Use CV-Library’s top tips to search for your next job ‘on the go’.

About CV-Library

CV-Library Ltd was founded in September 2000 by Managing Director Lee Biggins.

CV-Library.co.uk is now the UK’s leading independent online job board, with a database of over 6.9 million CVs and 85,000 live jobs across 70 sectors. The site receives over 14 million job searches, 2 million job applications and 2.3 million unique users each month. Over 4,000 employers and recruiters use CV-Library’s job posting and CV searching services.

A multi-award winning company, CV-Library achieved Best Career Website and Most Popular Career Website at the Website of the Year Awards 2013, SME of the Year at the Thames Valley Business Awards 2013. Managing Director Lee Biggins was awarded Entrepreneur of the Year at the Inspire Business Awards 2013. In 2012, CV-Library won Business of the Year at the Inspire Business Awards, Best Job Board at the Global Recruiter Industry Awards and was ranked in the Deloitte UK Technology Fast 50.

‘MR MEN & LITTLE MISS’ POP-UP AT SELFRIDGES

Selfridges and Art You Grew Up With have teamed up to give you a slice of your childhood in the form of personalised Mr Men or Little Miss art prints. For the first time, members of the public can choose from 25 characters, including favourites such as ‘Mr Tickle’ or ‘Little Miss Naughty’ and it has already proved a huge hit in the run-up to Christmas with over 3000 units sold already.

Customers simply select their character, name, print size (classic, large or huge) and choose either framed or unframed. It is then printed and ready to collect from just 20 minutes later.

Speaking from the new pop-up shop housed within Selfridges Christmas Emporium, Art You Grew Up With, CEO, Russell Singer commented ‘I have loved the Mr Men ever since I was a small child… They are a wonderful part of this country’s heritage, adored by millions around the world’.Little Miss Becky

As the official fine art publisher of Mr Men, Singler felt there was a ‘buzz’ surrounding personalisation and the Mr Men characters were a great fit for the concept. Despite popularity, the brand resisted until this opportunity arose and it is certainly proving to be a prodigious choice. Queues of Mr Men and Little Miss enthusiasts and doting parents alike have been taking advantage of this perfect Christmas treat.

Richard Jones, Selfridges Buying manager comments “This is truly an amazing opportunity to take an iconic character we’ve all grown up with and loved,and personalise for yourself or as a great gift”.

Prints vary in cost from £14.99 for an unframed small print and £194.99 for the biggest print framed with sizes ranging from eight by eight inches and 27 by 29 inches.

The Mr Men and Little Miss Personalised Print PopUp will be in the Christmas Emporium at Selfridges until January 10.

About Art You Grew Up With:
Formed in 1995, Art You Grew Up With is the world’s leading partner for licensed properties seeking to grow their business into high end retail with concessions in Selfridges, Harrods, House of Fraser and John Lewis.
Currently celebrating their 18th year of connecting fans of all ages with the art they love, Art You Grew Up With are the official Fine Art Publisher to the nation’s favourite characters including: Mr Benn, Mr Men and Little Miss, Peppa Pig, Paddington Bear, Peanuts, Beatrix Potter, Snowman and many more.
Their art programmes bridge the gap from mainstream to high-end, by producing art prints at all price points from £10 to limited edition and highly collectible fine art prints. As much known for their one-of-kind in-store events and creative in-store theatre as for their merchandise, Art You Grew Up With, is now firmly established as the go-to partner for any licensed brand looking to expand their business and gain international reach into the lucrative and prestigious art print area.

About Mr Men Little Miss:
Mr Men Little Miss is a publishing institution. With an 85-strong cast of characters they have brought fun and laughter to generations of families. Currently one Mr. Men and Little Miss book is sold every 2.5 seconds worldwide, and lifetime sales total 200 million books.

About Sanrio:
Shintaro Tsuji founded Sanrio in Japan in 1960 with the motto “Small Gift, Big Smile” and the aim of bringing happiness to people’s lives through inexpensive fancy goods. Throughout the years his company has created and licensed over 400 characters appealing on ages 0 to forever. It is indeed not only home to superstar Hello Kitty, but a global brand concentrating on marketing classic characters like My Melody, Kerokerokeroppi, Bad Badtz-Maru, Little Twin Stars, Cinnamoroll, Pompompurin, Sugarbunnies, Chococat, Tuxedo Sam, Jewelpet, Kuromi, Charmmykitty and new acquisitions like British icons Mr. Men Little Miss. Sanrio today joins forces with the most respected companies in fashion, streetwear, cosmetics, hi-tech, toys to bring smiles on the coolest brands: as Hello Kitty says, you can never have too many friends!