Virtual Piggy and MWRC Unite to Offer Secure Youth Payment

Innovative youth payments company to be integrated into popular ecommerce solution provider

LOS ANGELES, Calif. – June 3, 2013 Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it will integrate its youth-friendly payment system into the MWRC ExoVend® ecommerce platform.

This strategic partnership gives Virtual Piggy the ability to integrate into many global and start-up merchants that fall under the MWRC umbrella, including Body Glove International, Sea Doo SeaScooters, Channel Island Surfboards, and Frankie B.   The scope of the partnership spans from action sports (surf, snow, water, moto) to leading fashion brands.

“We are very happy to partner with MWRC and provide access to the Virtual Piggy technology to all 50 of their merchants,” said Dr. Jo Webber, CEO and Founder of Virtual Piggy. “MWRC’s client base has many companies that are favorites with our members including popular sunglass brands, and action sports companies.”

“A large part of our success is due to providing our clients with a scalable solution in a timely and responsive manner,” said Mark Kelly, VP of MWRC. “The Virtual Piggy service gives us the ability to offer secure youth payments through our platform to all our existing and future clients. This will drive additional revenue by opening up the youth market in a secure, parent approved manner.”

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls.  It enables parents to teach financial management through the use secure family wallet that is available online or via mobile and is always 100% free to use.  The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws.  The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption “Risk Factors” in our Forms 10-K filed with the SEC, and other filings with the SEC. 

Contact Details:
US:

Public Relations
Jenna Guarneri
Sarah Hall Productions
212-529-1598
Jenna@SHPNY.com

Investor Relations
Peter Seltzberg
HaydenIR

646-415-8972

UK:

Suzanne Noble
+44 7957 371840
snoble@virtualpiggy.com

Virtual Piggy Teams Up with the ASPCA

Donation technology allows youth under 18 to safely support the national animal welfare organization

LOS ANGELES, Calif. – Jun 5, 2013 Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments online, today announced that it has teamed up with the ASPCA® (The American Society for the Prevention of Cruelty Animals®) to enable youth under 18 to safely and directly donate to the ASPCA online.  In celebration of this new relationship, starting June 5, 2013 Virtual Piggy will donate $1 to the ASPCA for each user that joins Virtual Piggy for free at:  www.virtualpiggy.com/ASPCA.

Virtual Piggy promotes financial management while empowering youth under 18 to make charitable donations, purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100 percent free to use.

The ASPCA, America’s first animal welfare organization, has worked to make the country a safer place for animals for nearly 150 years. The ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services.

“Kids and teens have always had a concern and passion for the welfare of animals,” said Elysia Howard, Vice President of Marketing and Licensing for the ASPCA. “Now they can feel empowered to directly contribute to a cause they deeply care about.”

“Philanthropy is important to us and a key component to a well-rounded knowledge of financial literacy,” said Dr. Jo Webber, CEO and Founder of Virtual Piggy. “We are excited to be able to work with the ASPCA, who is one of the Virtual Piggy members’ favorite charities.”

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls.  It enables parents to teach financial management through the use secure family wallet that is available online or via mobile and is always 100% free to use.  The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws.  The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.

Safe Harbor Statement

Contact Details:

Public Relations

Jenna Guarneri
Sarah Hall Productions
212-529-1598
Jenna@SHPNY.com

How to be a Million Pound Mum by Hazel Cushion

Published by Accent Press Ltd, June 6, 2013, price £9.99. ISBN 9781908262998

Hazel Cushion launched her award-winning independent publishing company from her spare bedroom when her triplets were just six years old.  Ten years on and her company Accent Press Ltd is on target to turn over £1 million and is renowned throughout the publishing world for its feisty, independent books.

To tie in with her company’s success Hazel is launching the Million Pound Mum series of inspirational business books aimed at the growing number of mothers who want to run their own businesses but don’t have the knowledge or confidence to do so. Drawing on her own experience with practical information, top tips and the real life stories ofmums who have successfully started their own companies, the books offer advice on how to start a business, still be a great mum and have fun while doing it.
The first in the series How to be a Million Pound Mum by Starting Your Own Business, published on June 6 2013, offers constructive advice on how to develop your idea from start a business, still be a great mum and have fun while doing it. With her own children preparing for university, Hazel shares her secrets of maintaining a successful business and happy family balance.

Hazel says: ‘Being a million pound mum is a state of mind, not just a financial goal. Some of the mums featured in the books have reached the million-pound turnover; others are well on the way. It’s all about the self-belief, having the confidence in yourself and the tenacity to believe that your idea is capable of achieving a million pound turnover.’

‘When I started Accent Press I was a 41-year-old mother of triplets studying for an MA in creative writing in Wales, while my husband was working abroad. I had no previous experience of the publishing industry but after organising a charity book as part of my degree, I knew I wanted to be a publisher. At the time I had no idea how to create a business plan yet I succeeded in making the business work.

‘The books are written in a clear, easy style, and give all the tools you need to become a Million Pound Mum. ‘

Hazel Cushion set up Accent Press when her triplets were six years old. She has since won numerous business awards and was invited to Buckingham Palace to meet the Queen in recognition of her contribution to business in Britain. In 2007 she launched Xcite Books, which has grown to become one of the UK’s leading publishers of erotic fiction for women and couples. She now combines managing her business with writing and motivational speaking.

Media Opportunities

• Author available for interview, expert advice or top tips for radio interviews, web chats
• Exclusive extracts available
• Real-life features on Hazel’s success story and the secrets to having a successful business and happy family balance

For extracts, review copies and interviews, please contact Alison Stokes, Media and Publicity Manager, Accent Press Ltd. Tel: 01443 800353 or email: alison@accentpress.co.uk

How To Be a Million Pound Mum by Starting Your Own Business, published June 06 2013 (ISBN  9781909520196);

How To Be A Million Pound Mum – by setting up an internet business, published August 1 (ISBN 9781909624207);

How To Be A Million Pound Mum – 25 Great Business Ideas, published October 1 2013 (ISBN  9781908766816);

How To Be A Million Pound Mum and Still Have Great Kids: published April 2014 (ISBN  9781908766830).

All priced £9.99.

Virtual Piggy Partners with Award-Winning Game Developer JumpStart

JumpStart provides mobile and online games that feature COPPA compliant youth payments

LOS ANGELES, Calif. – May 24, 2013 Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced a partnership with JumpStart, an award-winning educational software developer trusted by over 30 million parents.

JumpStart has developed a leading edge technology that allows for simultaneous, real-time gameplay on mobile devices and online platforms that will be showcased in an upcoming educational, massive multiplayer game that is launching this Summer. It has successfully released best-selling mobile games, including JumpStart® Pet Rescue, JumpStart® Preschool Magic of Learning and many others. A safe, customizable online 3D world for kids and educational games that include the award-winning Math Blaster® have also been produced by JumpStart.

Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries set up by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use.

“We are delighted to partner with Virtual Piggy,” said David Lord, CEO at JumpStart. “The safety and control features for the under 18 gamer make them a key partner for JumpStart.”

“JumpStart’s strong following of over 30 million parents coupled with popular games that are both well recognized under the DreamWorks Brand and educational field make them a great addition to the Virtual Piggy gaming portfolio,” said Virtual Piggy Founder and CEO, Dr. Jo Webber.

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls.  The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws.  Virtual Piggy enables parents to teach financial management through the use secure family wallet that is available online or via mobile and is always 100% free to use.  The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

About JumpStart

Since 1991, JumpStart has set the standard in kids’ educational games by making learning fun. JumpStart has a strong history of creating the finest educational products for use in the home and the classroom. Today, JumpStart designs and produces games under two primary brands, JumpStart® and Math Blaster®. Each of these brands boasts hundreds of awards and an impressive twenty year history of quality products that have earned the trust of millions of teachers and parents. Recently JumpStart entered into a strategic partnership with DreamWorks Animation to provide superior online and mobile educational games. JumpStart, a Knowledge Adventure company, is privately held and based in Torrance, California. For more information, go to www.jumpstart.com.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption “Risk Factors” in our Forms 10-K filed with the SEC, and other filings with the SEC.

Contact Details:

US:
Public Relations
Jenna Guarneri
Sarah Hall Productions
212-529-1598
Jenna@SHPNY.com

Investor Relations
Peter Seltzberg
HaydenIR
646-415-8972

UK:
Suzanne Noble
+44 7957 371840
snoble@virtualpiggy.com