Welcome

For over a decade I have been working with some of the world’s leading companies – Harper Collins, LazyTown, Stobart, Warner Bros. to create award winning campaigns that get noticed, achieve results and make a significant impact on the bottom line. I have a particular expertise in working on preschool brands, brand licensing, health and fitness. I like to think of myself than more than a PR chick and my clients can attest for this. By understanding their business, I help their business to grow and these days that's as much about column inches as business development. After twenty years working in the media and endless networking, I have a fat contacts book that I like to share with the people I know. So, aside from PR, I also experienced in sourcing third party strategic partnerships opportunities, marketing and social media. I take for granted what other agencies make a big deal about!

Talk to me and I'll get others talking about you...

Santa Claus and his Portable North Pole Console are Back

The elves at Portable North Pole
PNPLogo_200X50EN
have announced that Santa’s famous free video message is expected to pass 100M views worldwide in 2014. For its seventh edition, the personalised video messages from Santa will offer free mobile app experiences! We’re also introducing a new package, the Unlimited Holiday Pass, for limitless access to Santa Premium video messages and personalised phone calls.

Dear friend of Santa Claus,

We’re very busy here in Santa’s Village crafting gifts for children and preparing for Christmas. Still, I couldn’t wait to share the scoop on the exciting new features the PNP ­ Portable North Pole team has made for you this year.

Remember how the PNP console connects Santa to every home worldwide (over 180 countries connect to PNP every Christmas) delivering joy to children everywhere with a personalised video message from Santa? Well, it’s back for a 7th season and, wow, it’s more magical than ever!

First, here’s some big news I’m thrilled to share: the PNP experience is now FREE FOR EVERYONE. As a special gift to Santa’s fans, personalised video messages prepared on the web or from a mobile device are both free.

pnp2013_img_hor_santasVillage_10Available on Apple and Android devices, our improved app gives you free access to the Basic video message along with surprises in the kids section. What a fun way to experience the magic of Christmas!

On the web, you’ll access the free video message, including funny footage of the elves as they get in trouble doing their daily chores. The new verdict machine, a technical wonder operated by a pedalling elf, keeps kids riveted in suspense until they learn if they’re on the naughty or nice list.

The return of our Premium video messages takes the magic even further. For a small fee, you can upload up to 5 different pictures with access to more unique audio and video options

than ever before. With 3 different storylines to choose from, it’s the best way to ensure that each child around you receives a truly special experience!

For busy fans, we’ve made things extra simple with the Unlimited Holiday Pass. For a single price, Santa’s biggest fans can create as many Premium video messages as they want, receive unlimited phone calls from Santa, unlock a special Christmas Eve video message and easily synchronise all their messages between their web and mobile devices.

Also, in the true spirit of Christmas, the PNP team will donate 5% of all web sales to Children’s Hospital foundations across the world.

See why I’m so excited about Christmas 2014? Our website now has plenty of Christmas stories you can read to the kids you love, so come and visit us very soon at http://www.portablenorthpole.com

Sincerely,

Your friend Sanoma, Chielf Postationist Elf

About Portable North Pole and UGroupMedia

https://www.portablenorthpole.com/media­content/

http://ugroupmedia.com

Contact: suzanne@stunningpr.com

MyCloudtag fitness app launches on Android and iOS with new features!

With literally hundreds of fitness apps in the App Store, knowing which one to choose can be challenging. This is especially true if you’re seeking a product that is comprehensive enough to tackle all aspects of fitness – from weight loss to body-building, strength to professional sports training.

CloudTag, the company behind the new mycloudtag fitness app just launched on Android and updated for iOS, was formed by sports and fitness industry professionals with decades of experience behind them.MyCloudTag screenshot

Not content with the fitness Apps being produced, they worked with a team of expert developers to create mycloudag as a product to suit all purposes, incorporating training programmes, expert video and voice guidance that can be used at home or in the gym. They also made sure that proper technique came top of their list, ensuring that mycloudtag users always workout safely while maximizing the efficiency of each session.

Completely free to download, the new mycloudtag app will revolutionise how you monitor yourself whilst you workout in all types of setting. The app provides an incredible array of personally constructed workouts so you’ll never be bored doing the same exercises again and again. What’s more, the fitter you become, you more you unlock premium content to enable you to try out fitness routines without having to pay the usual costs associated with upgrading.

Choose from a number of health and fitness categories to support you on your fitness journey:

✓Get fitter and leaner – Check out the HIIT Full Body and Max Effort Workouts

✓Lose weight – Check out the 4 week Weight Loss programme or the Total Body Circuit Workout

✓Improve your health – Check out the Better Back Intermediate programme or the Strength and Mobility Workout

Download the latest update of mycloudtag to access brand new programmes based on your health and fitness goals.

Mygoals, mylife, mytrainer, mycloudtag

Check out mycloudtag in action: https://www.youtube.com/watch?v=4q9O8G4f4Ys

List of Key Features:

Feature #1                           Designed to utilise the M7 chip, integrating step calculation

Feature #2                           New re-design for IOS 8

Feature #3                           Expert video, still and voice over guidance and instruction

Feature #4                           Use in the gym or at home, indoors or outdoors

Feature #5                           Keep connected with your social network whilst working out

Feature #6                           Schedules your workouts

Feature #7                           Workout options with and without equipment

Feature #8                           Pick your workout programme to meet your fitness goal

New programs and workouts added to help you achieve your health and fitness goals.

Andy Jackson, CEO, commented “The initial response to mycloudtag has been fantastic in terms of downloads and feedback, and we are very pleased to have incorporated user’s comments to improve the App since its launch. Releasing the App on the Android platform makes the App available to a significantly greater number of devices.”

For further information please visit our website at: www.cloudtag.com or search for mycloudtag on the App store.

 

Development Team Behind Donkey Kong and XBox Kinect Unveils Consumer Fitness App

MyCloudtag Brings Gaming DNA to New Fitness App; Debuts in US and UK iTunes Stores

LONDON, 17th June – Cloudtag, a company dedicated to delivering fitness and wellness products for consumers, today announced the public availability of the company’s free iPhone fitness app, MyCloudtag. The development of MyCloudtag was a collaboration by the team instrumental in creating Donkey Kong and the Xbox Kinect, Preciousbluedot; the Moon Regan Antarctic expedition team; and Cloudtag.

The MyCloudtag app brings gaming DNA to fitness apps by reorienting how people interact with these apps. Rather than tracking activity and delivering data on how many calories burned or distance walked or pace per mile, MyCloudtag directly rewards users by giving points or “stars” for completed programs. The fitness and wellness programs are set up like journeys or paths that need to be completed to get to the next level in the app. Each level that is completed gives the user points that can then be used to unlock additional content – videos, instruction, harder programs, for example.Workout screens

“We recognize that there are a lot of fitness and workout apps on the market today, but all of these apps take the same approach – they track, monitor, deliver data, but they don’t tell you how to fix problems,” said Andy Jackson, CEO, Cloudtag. “We took our experiences with technology under extreme conditions and combined them with our gaming background to create an intelligent, engaging fitness app that works with people to help change behaviors and lead a healthier life.”

By injecting gaming elements into how people travel through a workout, MyCloudtag is goal oriented. The app allows users to auto-calendar their workouts and track their progress. Currently, the app includes specific exercises that promote weight loss and general fitness. There are also programs for more advanced fitness levels through the High Intensity Interval Training (HIIT) program, as well as programs that address specific problems like back pain with tailored exercises.

In addition to the exercise program, the experience within the app is personal and customizable. MyCloudtag pulls from the phone’s social media, photos and music and displays it as part of the app to help motivate people in a personal way while working out.

For more information or to download the app visit www.cloudtag.com.

About Cloudtag

MyCloudTag, a fitness app, is a collaboration by the development team instrumental in creating Donkey Kong and the Xbox Kinect, Preciousbluedot; the Moon Regan Antarctic expedition team; and Cloudtag, a company dedicated to delivering fitness and wellbeing products for consumers. MyCloudtag is available in the US and UK iTunes store and is focused on increasing the fitness levels and wellbeing of consumers. MyCloudtag has some of the leading fitness trainers contributing to the content of the app. The MyCloudtag app includes specific exercises that promote weight loss and general fitness programs, as well as High Intensity Interval Training (HIIT), and programs that address specific problems like back pain with tailored exercises. To download MyCloudtag visit the iTunes store or go to www.cloudtag.com.

Contact

Suzanne Noble
E: suzanne@stunningpr.com
P: +44 7957 371840
T:@innovatefitness
 

Give It Up For Da Easy Crew Song Book

7th April 2013. Hal Leonard Corporation are pleased to announce the launch of the Rastamouse Ukulele Songbook especially arranged for young players.  Containing 15 songs drawn from the television series and Da Easy Crew’s critically acclaimed debut album, the songbook is a product of a unique collaboration between the Hal Leonard team, EMI Music Publishing (represented by Sony/ATV Music Publishing) and The Rastamouse Company.

A children’s show that entertains all the family, Rastamouse is a true ‘trans-media’ success story.   Having moved successfully from book to television screen, Rastamouse is now delivering content across the BBC’s wide ranging platforms including CBeebies Radio, CBeebies online and more recently has been working with BBC Learning and CBeebies Live.Rastamouse Ukelele Songbook

With an ‘irie’ positive vibe and a retro handmade feel Rastamouse has the coolest soundtrack on TV!  Music from Da Easy Crew’s television adventures brings excitement and energy to all aspects of the Rastamouse brand including The Rocksteady Reggae School; which is an expanding programme of in- school activities teaching national curriculum music as part of timetabled music lessons with a strong cross-curricular component.

Greg Boardman, Rastamouse Producer, says “with music beating at the heart of everything we do and leading out expansion into our schools, community work and our live events programme, the songbook idea proposed by Hal Leonard presented an irresistible opportunity for us.”

The ukulele has become a standard musical instrument in the nation’s primary schools over recent years, revolutionizing whole class music making and providing young children with a very accessible and effective way of making music. The new Rastamouse Ukulele Songbook is an ideal music resource that provides children, teachers, and parents with a bunch of their favourite songs that will help inspire, motivate and encourage young children to keep making music.

Mark Mumford, Managing Director, Europe, Hal Leonard Corporation says “We immediately recognised the value and great enjoyment that a Rastamouse Songbook would provide. The songs are ideal to be played on ukulele and the instrument’s incredible popularity with young children, made it an obvious choice. Like everyone learning a musical instrument, young children want to be able play music they are familiar with. They enjoy it and that’s incredibly important in nuturing their ongoing musical learning. For so many young people to have opportunity to recreate the energy and spirit of Rastamouse songs themselves – either in the classroom or at home – is just brilliant!”

With French and Spanish translations developing new audiences for Rastamouse’s positive vibe and with the recent launch onto Netflix in the US, composer Andrew Kingslow’s wicked soundtrack is starting to echo around the globe.  The Hal Leonard Ukulele Song book is wonderful addition to the Rastamouse portfolio that further ensures Rastamouse will be engaging children, their parents and carers in new and inventive ways.

Rastaco Song book layer finalJames Carslake, Senior Account Manager at Sony/ATV Music Publishing said “Rastamouse is an iconic brand.  The extremely successful diversification across books, television, live performances and educational workshops are testament to its wide popularity and audience engagement.  We have been involved with Rastamouse from day one and as a music publisher, we are excited that there is now a learning tool available whereby the music of Rastamouse can inspire the next generation of songwriters.

The whole Rastamouse music team look forward to seeing and hearing fans sharing their own Rastamouse renditions on the new Rastamouse Youtube channel.

https://www.youtube.com/Rastamouse

http://rastamouse.com/wp/tunes/

@rastamouse_irie

Facebook.com/Rastamouse.ire

About Rastamouse:

Rastamouse is an award winning, British preschool property based on an acclaimed series of books by Genevieve Webster and Michael De Souza

Set in a contemporary, urban community; Rastamouse has a positive message for young children, promoting the need to understand what is right from what is wrong, and why, in a meaningful context.   The stories focus on finding creative and positive solutions to problems and situations.   Whatever the problem, through love and respect Rastamouse will always make a ‘bad ting good’.

About Hal Leonard:

Founded in 1947, Hal Leonard Corporation (http://www.halleonard.com) is the world’s largest music print publisher and digital content provider, producing songbooks, sheet music, educational publications, reference books, DVDs, magazines, eBooks, digital sheet music, apps and more.

In its more than 200,000 available publications and products, Hal Leonard represents many of the world’s best known and most respected publishers, artists, songwriters, arrangers and manufacturers. The company is headquartered in Milwaukee USA with additional offices in Winona, New York and Nashville as well offices located in Australia, Belgium, China, Germany, Netherlands, Italy, Switzerland and the United Kingdom.

About Sony/ATV Music Publishing:

Sony/ATV Music Publishing, established in 1995 as a joint venture between Sony and Michael Jackson, is the world’s leading music publisher. Together with EMI Music Publishing, Sony/ATV owns or administers more than 2 million copyrights including those from such iconic music catalogs like Leiber Stoller, Mijac Music, Motown and Famous Music. Sony/ATV also controls many of the best known songs ever written like “New York, New York,” “Hallelujah,”  “All You Need Is Love,” “You’ve Got a Friend,” “Moon River,” “Jailhouse Rock,” “The Mission Impossible Theme,” “Ain’t No Mountain High Enough,” “Over the Rainbow,” “Stand By Me,” “I Heard It Through the Grapevine” and “Singin’ in the Rain.” In addition, Sony/ATV represents the copyrights of such legendary artists as The Beatles, Leonard Cohen, Neil Diamond, Bob Dylan, Marvin Gaye, Michael Jackson, Carole King, Kraftwerk, Joni Mitchell, Willie Nelson, Roy Orbison, Queen, The Rolling Stones, Richie Sambora, Sting, The Supremes, Wyclef Jean, Hank Williams and Stevie Wonder, among others.  Its ever-growing list of chart-topping artists, writers and producers includes Calvin Harris, Arcade Fire, Arctic Monkeys, Avicii, Lana Del Rey, Akon, Fall Out Boy, Jessie J, Norah Jones, Alicia Keys, Lady Gaga, John Mayer, P!nk, RedOne, Shakira, Ed Sheeran, Stargate, Taylor Swift and Kanye West.