Are you scared of seeing the dentist? According to a recent survey, 80% of all people are scared of seeing the dentist with at least half of those claiming bad childhood dental experiences as the reason.

Thankfully all that is about to change with the arrival on Brook Street, W1 of swiss smile kids. In their native Switzerland swiss smile treat 400 people a day.

Swiss smile is aiming to revolutionise kids’ dentistry by utilising special techniques to make the kids feel safe and secure about going to the dentist. Award winning pediatric dentist, Dr. Atar, the clinic’s resident dentist has carefully thought through the whole process, using special materials for young teeth and psychological tools that help the child to feel at ease.

Here are a few of the behaviour management techniques he uses when treating kids:

Voice Control -modulating your voice so the child listens and obeys Tell Show Do – for phobic patients – the doctor tells what they are going to do, then shows, then does the procedure Child Renese – Using child language to explain the procedure Distraction – Using toys/dvds/other means to distract the child

Dr. Atar is an award winning dentist:
http://www.qmul.ac.uk/news/newsrelease.php?news_id=670

The clinic has a child friendly consulting room and a waiting room with kids’ DVDs and things for them to do. The whole atmosphere is more like walking into a 5* boutique hotel than a dentist … And at prices comparable to my own high street dentist.

The two Zurich based female owners were recently awarded Businesswomen of the Year in Switzerland and their clinic there regularly treats 400 people a day. Their Brook Street branch, their first in London, is open 365 days a year and offers a same day service.

Here’s a link to their website.
http://www.swiss-smile.com/en/london-brook-street/

I hope to hear from you on this. Dr. Atar is available for interviews and free child consultations are available if you would like your child or a child you know to have a swiss smile experience.

Tags: children's dentist, dental care, hygenist