Optipak, one of the leading manufacturers and designers of contact lens cases, soaking cases and cleaning cloths have signed a UK first licensing deal with animaru.
The winners of Brand Licensing’s ‘License This’ award in 2010, animaru met Optipak at the 2011 show, having won a free stand at the event. A deal was struck with animaru to use the images on their contact lens cases, the circular animal shapes lending themselves beautifully to the product. Sophie created the designs for a soaking case, an Optipak lens case with Mirror and a range of Microfiber cleaning cloths. The Soaking cases are selling through Optipak’s distributors into optical practices in: Germany, Switzerland, Spain, Russia and Czech Republic, and the Animaru Microfiber cleaning cloths in the US.
Optipak are manufacturers and designers of Contact lens cases since 1984. Their cases are class 1 medical devices and are manufactured under ISO 9001 quality system. Their cases are FDA 510k approved for the US market, and carry the CE mark allowing them to be marketed in the European Union.
Animaru was created by Cyan Commmerce graphic designer Sophie Hinton (London Guildhall, 2003 D&AD Exhibitor, Lotus)
Voted winner of the prestigious License This: The Next Big Thing competition at Brand Licensing Europe 2010, Helen MacAleer, MD of Walker Books said, “We chose Animaru for its modern, relevant appeal and we could easily see the licensing opportunities, from toys to apparel to collectables.”
Animaru have over 200 characters to each. Each animal has a basic characteristic related to its nature or status in the natural world. Characteristics that can be themed and relevant for a all sorts of target markets and situations. With cross generational and cultural appeal, the vivid images and subtle humour of the artwork connect beyond children to a wider sentiment driven audience.