London, UK — May 16th, 2012 – Hooplo, a leading global publisher and distributor of multi-platform social games, today announced a new wave of titles including tie-ups with Usain Bolt, the world’s fastest man, and Cristiano Ronaldo, the biggest name in football.

Hooplo have already grown an audience of over 5 million monthly active players across all channels. Usain Bolt Athletics and Cristiano Ronaldo’s Footy! will join this roster in the coming months.

Usain Bolt commented, “I have played many different games since I was a child and am still playing today, so you can imagine how I’m really looking forward to my own game. I’m the fastest man in the world and will definitely be the fastest man online when playing Usain Bolt Athletics.”

The Hooplo team has previously held senior positions at Playfish, Digital Chocolate, Glu Mobile, Adobe, PayPal, Activision and EA. “We’re thrilled to announce more details about our plans today and we’re especially excited to talk more about our talented team and the extended family of Usain and Cristiano.”  said Chris Lee, COO at Hooplo. “We’ll announce further details shortly on integrations with leading brands and global distribution partners for both of these titles.”

“We see social sports games as a largely under served genre. The Usain Bolt and Cristiano Ronaldo titles will join our already successful publishing of Howzat Cricket, a game developed by Game Ventures. We’ve been excited by Howzat’s growth to over 200,000 daily users on Facebook. It is now the largest online cricket game on social platforms.” Aly Chesney, CEO at Hooplo commented. “We’ll also be in a position later in the year to talk about new games in other genres which are being released, including internally developed and externally published titles.”

Cristiano Ronaldo Footy! is being released in partnership with Digital Artists Entertainment, a leader in digital media for top sports & entertainment brands. “We are very excited to help Hooplo and Cristiano create a world class, exciting and addictively fun football game. With over 43 million fans on Facebook, we feel this game is going to be a huge hit with his fans all over the world,” said Scott Rupp, CEO at Digital Artists Entertainment.

About Hooplo:   

Hooplo Media is a leading publisher of multi-platform social games. Headquartered in London, the highly experienced team has backgrounds in social, mobile, console and handheld gaming, as well as MMOs and online payments. Team members have previously held senior roles at Activision, EA, Playfish, Adobe, Digital Chocolate, Glu and Paypal. More information at www.hooplomedia.com.

About Usain Bolt
Usain Bolt is the world’s fastest man.  He made history by winning three gold medals and breaking three world records in the 2008 Olympic Games in Beijing and repeated this feat in the 2009 IAAF World T&F Championships in Berlin.  His 100m world record stands at 9.58 secs while his 200m mark is 19.19 secs.  In 2011 he defended his IAAF World title in the 200m and again improved the world record in the 4x100m.  Usain won the Laureus World Sportsman of the Year in 2009 & 2010.

About Cristiano Ronaldo
Cristiano Ronaldo is the world’s #1 athlete, with 43 million followers on Facebook. After a world record transfer contract and presentation attendance, on May 2011, Ronaldo became the highest goal scorer in a season in the history of his team, Real Madrid. With 51 goals, he won the European golden boot for the second year. At only 26 years old, and after playing for Sporting CP, Manchester United and Real Madrid, Ronaldo also won the Ballon d’Or in 2008, as well as several other individual and team prizes.

About Digital Artists Entertainment Inc.
Digital Artists Entertainment, Inc. creates socially-powered digital content platforms for premier global sports & entertainment franchises, such as Real Madrid and Cristiano Ronaldo. Using a total-picture view of the digital business opportunity, Digital Artists helps premier franchises monetize mobile, social, and digital video content; activate, expand & monetize their social media networks; and maximize their audience across screens and geographies.

Please contact me for further information/images/interviews with Hooplo.

With summer just glimmering in the distance, before you know it everything is about beaches, bikinis…and your butt!
Many a celebrity are famed for a peachy derrière, J-Lo’s gets more attention than the rest of her body, Shakira can shake hers in ways most people think isn’t even possible, even Carol Vorderman was awarded the ‘Rear of the Year’ title for a sexy behind. It’s the hottest accessory this summer so don’t leave yours behind.

Sian Toal is a celebrity personal trainer and the current UK & European Fitness Model champion. Here she divulges her 3 step workout to achieve the perfect derriere.

She says, “A shapely set of glutes don’t appear on their own just by owning a gym membership. Unfortunately, just going for the occasional jog won’t do it either. They’ve got to be worked! For a gorgeous, toned butt to look hot in and out of your clothes, here are your top three exercises to create curves to stop traffic.”

The power of three. Three exercises plus 3 Top Tips for Ultimate Effectiveness! Aim for 20 reps of each exercise with 60-90 seconds rest in between your three rounds (aim for five if you really want to go for it!).

THE SQUAT
The all time best! This will work thighs and butt for the complete package and strengthen your lower back and core.
Top tips!
1) If available, use dumbbells or a barbell (weighted bar).
2) Stand with feet about shoulder width apart, toes slightly turned out. Hold your stomach in tight, shoulders down and chest up.
3) Bend knees, keeping them in line with toes, as though you are sitting back on a chair.  Then stand upright. Do ten reps and aim for three sets.

The Expert’s Tip:
SQUAT JUMP Without weight, perform the first part of the squat, bend your knees and jump high into the air! Land softly and repeat.

THE LUNGE
One word – wow! The results producer! Every good bikini girl knows the power of the lunge. Lunge to firm butt and thighs and assist in improving balance and stability.

Top tips!
1) Ensure you’re standing in parallel, step back so that your back heel is lifted.
2) Bend both knees, body centre so that you achieve a 90 degree angle on both knees.
3) Keep your torso upright, abdominals engaged and chest lifted.

The Expert’s Tip:
JUMP LUNGE- Bend both knees and as you jump, swap the legs

STEP-UPS:
To top it off, high platform step ups will give the secret ingredient to carving out a great set of glutes.
1) Use a chair, low wall in the garden, a gym step or even 2-3 stairs at a time in your house.
2) Step up and down on the same leg engaging your butt to lift
3) As you breathe out to step up, pull the core in tight

The Expert’s Tip:

WALKING LUNGE -Take a big step forward and as you land, bend both knees to perform the lunge. Travelling forward, bring up the back leg to repeat on the other side.

Bonus!
The Anywhere Workout

This circuit will give you a great workout using these exercises. It can be done anywhere with no equipment and is short, sharp and intense. The interval format can help boost metabolism, improve fitness as well as muscle tone.

-10 min Warm up by incline walking on treadmill, power walk outside, skipping or jogging on the spot. Perform the following exercises consecutively, 3-5 rounds with 60-90seconds rest between rounds. Try

Squats
Plyometric squat jumps
Lunge

Plyometric jump lunge
High step ups
Walking lunges

INSIDERS SECRET!
Put on the end of each round a BRIDGE
Lie on your back on the floor with feet slightly wider the hip width. Pushing through your heels, squeeze your butt and drive your hips towards the ceiling. Release to the floor and repeat.

Use weights on the squats, lunges and high step ups to intensify the workout. Don’t be scared to use weight to tone a muscle- it’s important to provide an overload. The jumps will give you a cardio burst to keep those heart and lungs healthy.

There’s something for all sexual predilections this month including The Visitor – a collection of vampire erotica, Make Me – a novella about a ménage a troi between three friends, Confessions: Tale of Female Misbehaviour, and Game by prolific erotica author Justine Elyot – a novel about one woman’s journey of sexual discovery.

Even better, Mischief is continuing it’s price promotion through May with many titles available free to download and May’s titles priced £1.99-£3.99. See www.mischiefbooks.com

Summaries:

Game by Justine Elyot (Novel)

Sophie is game for everything, as Lloyd knows and appreciates. A series of challenges sets Sophie on a voyage of sexual and personal discovery, but where will it ultimately take her? The stakes are high when love is on the table.

Make Me by Charlotte Stein (Novella)

An intense ménage leaves their friendship in tatters, but now, ten years later, things don’t seem quite as forbidden. Two guys, one girl …all possibilities. Maisie had no idea her best friends could be so kinky. But now, ten years after the most intense sexual encounter of her life, she’s about to discover just how sexually flexible they can be.

The Vision: Vampire Erotica (Anthology)

A collection of erotica about those who fall under the spell of the most enduring and erotic spectre of all: the vampire. The sexy allure of the vampire remains as strong and fresh as blood. They’re just too handsome and charming to resist, though a tussle with a prince or daughter of darkness can be deadly.

Confessions: Tale of Female Misbehaviour (Anthology)

Nine explicit confessions of girls getting up to no good in unusual places and in unusual ways. Pursuing secret and irresistible desires and then confessing it all, is the theme of this explicit erotica anthology.

For review copies, author interviews, further information:

Contact Details
Suzanne Noble (Publicity): suzannenoblemail@gmail.com; suzanne@stunningpr.com
Susanna Frayn (Trade): susanna.frayn@harpercollins.co.uk
Issued by: HarperCollins UK, London.
Note to Editors:
Avon, a division of HarperCollins was established in 2007, publishing mass market commercial fiction to non-traditional book buyers through a combination of strong consumer-focused content in core genres such as women’s fiction and crime and appealing and clearly signposted jackets The Avon team have a market leading track record with Sunday Times bestselling authors such as Trisha Ashley, Claudia Carroll, Miranda Dickinson, Fiona Gibson, Scott Mariani and Kitty Neale contributing to their list.

HarperCollins UK publishes a wide range of books, from cutting-edge contemporary fiction, to block-busting thrillers, from fantasy literature and children’s stories to enduring classics. It also publishes a great selection of non-fiction titles, including history, celebrity memoirs, biographies, popular science, dictionaries, maps, reference titles and education books, and its digital business is thriving. With nearly 200 years of history HarperCollins publishes some of the world’s foremost authors, from Nobel Prize winners to worldwide bestsellers. In addition it publishes the works of Agatha Christie, JRR Tolkien and CS Lewis. It was the first major UK trade publisher to go carbon neutral in December 2007.

HC UK and International is responsible for the UK and Ireland, India, Australia and New Zealand and is a division of HarperCollins Publishers, one of the leading English-language book publishers in the world, with operations in the US, Canada, the UK, and Australia. HarperCollins Publishers is a wholly owned division of News Corporation, the diversified global media company.

Charting the adventures of action hero Sportacus, aspiring dancer Stephanie, resident villain Robbie Rotten and the rest of the LazyTown gang, the show once again stars its creator Magnus Scheving as Sportacus, with a new actress in the role of Stephanie.

Ten-year-old Chloe Lang, from Connecticut in the US and already a successful competition dancer, takes over from Julianna Rose Mauriello as Stephanie, the show’s lead female character, who is much loved by children for her bright pink hair, sunny disposition and dancing skills.

“I‘m happy and honoured to take on this role and very excited to have the opportunity to live in Iceland for the next few monthsand work with the LazyTown crew,” says Chloe. “ I have always looked up to Julianna – she was great on the show and I just hope I can perform to her standards.” 

Created as a concept nearly 20 years ago by Magnus Scheving, LazyTown is the only global entertainment brand dedicated to kids’ health. Its aim is to motivate kids and their families to make positive lifestyle choices in a fun, entertaining and inspirational way.

As well as the TV show, the brand encompasses live shows, music, games, radio, publishing, retail and community initiatives such as marathons, sports clubs, meet ‘n greets and government-backed healthy eating campaigns.

“I’m really excited about filming the new series, not least because Sportacus has got some really cool new gadgets to help him in his mission to get kids active and having fun in a creative way,” says Magnus.

Filmed as usual in the LazyTown Studios in Iceland, the special effects are being created this time round by Turner Studios in Atlanta, whose credits include Ben 10, Level Up, Matrix and X-Men.

The new series is being produced by Magnus Scheving and Björn Thorir Sigurdsson and directed by Magnus Scheving and Sigvaldi J. Karason.

“LazyTown is one of the most powerful kids’ brands in the world,” says Turner’s Chief Content Officer for EMEA Michael Carrington. “It’s not only great entertainment, but – thanks to Magnus – has had a huge impact on society’s fight against childhood obesity. The new TV series promises to be even bigger and better than before and will play an important role in our plans to build up and extend our pre-school channel Cartoonito.”

The first two series of LazyTown have also been acquired by Turner and will be transmitted on Turner channels before the new series airs in early 2013.

Further information: suzanne@stunningpr.com

About Turner Broadcasting

Turner Broadcasting System (TBS) Europe currently broadcasts 18 channels in 26 languages in over 130 countries in Europe, the Middle East and Africa (EMEA). Turner Broadcasting brands currently operating in the region include Cartoon Network, Boomerang, Cartoonito, CN Too, TNT, Boing, Adult Swim, TCM (Turner Classic Movies) and CNN International. In EMEA the company is at the forefront of innovation and development, with its brands available to audiences across the region via the web, VOD, DVD, gaming, mobile, merchandising, publishing and emerging platforms. Turner Broadcasting is a Time Warner company.

About LazyTown

LazyTown is a children’s entertainment brand dedicated to promoting health and wellbeing in a fun way. Created and starring Icelander Magnus Scheving, the programme has been seen by more than 500 million children and aired in over 170 countries throughout the world. LazyTown is currently collaborating with various government agencies worldwide on developing far-reaching and impactful health initiatives and has aligned with likeminded organisations such as Change4Life, the US Soccer Foundation and Mediterranean Diet.

About Cartoonito

Cartoonito is a pre-school channel where young children can explore their world in a fun and imaginative way. Cartoonito airs an array of exciting pre-school programmes including LazyTown, Bananas in Pyjamas and Jelly Jamm. Six cute animated characters called the Cartoonitos introduce the shows. Cartoonito is a channel in the UK, Italy and Spain and is shown as a branded block on Boomerang or Cartoon Network in other Turner EMEA regions.

The essential guide to all things London for a tenner and under, SkintLondon has gained just under 3000 followers since launching just over a month ago. The pair is now seeking special offers for its users such as 2 for 1, competition prizes, exclusive freebies.

Says Janie, “ Whether you’re 25 or 65 and a student, a renting 30 something, a working mum of two or retired, most Londoners are skint and struggling to get by, hence our self-explanatory name.

We want to highlight the fact that London may be one of the most expensive capital cities in the world but it’s the one with the greatest cultural choice. From theatre to the quirky there are far more opportunities than people imagine to have a good time for free and on a relatively low budget.

It doesn’t matter if you live here or you’re a tourist if you can lay your hands on a tenner then London has something for you and SkintLondon aims to highlight that.”

Twitter: @SkintLondon
Facebook: http://www.facebook.com/pages/SkintLondon
Web: www.skintlondon.com

For further information, contact janie@skintlondon.com

Proving that Stunning PR can tackle most any product or service, new client Incotechnology benefited from publicity for their Uncrushable Hazard Light with reviews and reader offers in The Observer, VW Driver, Practical Caravan, Classic Car Buyer and a dozen other publications. Stunning is happy to offer a 30% discount to my LinkedIn contacts on production of the code LetThereBeMoreLight at the checkout of www.personalhazardlight.co.uk

LazyTown, the award winning children’s entertainment company saw the launch of ‘Blast Off’ with Change4Life in March. A new, free board game designed in collaboration between Change4Life and LazyTown, it was created to encourage pre-school children to move more and make sure they get their 180 active minutes a day.  Distributed to 3,500 Sure Start centres, kids had to complete all the challenges on the board before being able to ‘join’ Sportacus in his airship for a tour of LazyTown. From simple activities to Sportacus’ “signature moves”, kids aged 2-5 years of all abilities were able to join in the fun.  You can download the booklet and board game here for you to try with your own children at home!

Animaru, the licensed property featuring over 300 animals launched a range of wall stickers with The Binary Box, their first deal in the Home & Interiors category. Suzanne Noble of Stunning PR has been working with animaru for the past two years providing Marketing & PR consultancy services and helping them to grow their business beyond greeting cards. Since winning the first ‘License This’ award in 2010, the company has seen a real surge in interest in the brand. A feature that appeared in March in the Daily Express explains how we did it.

Stunning have always had an interest in health & fitness, having worked with a number of top personal trainers over the years. However, we’re especially excited to be representing UK & European Fitness and Bikini Model Champion Sian Toal.  In addition to competing at a European wide level, Sian is also a personal trainer with a number of high profile clients including Kelly Hoppen. So if you’re seeking a fitness spokesperson or just a fantastically fit personal trainer, please get in touch.

Finally, our LinkedIn member of the month is Matt Loades who is currently offering a free social media consultation until the end of April to promote his new business. Matt is trying to build this business having spent a few months fine tuning and working with a handful of clients. He would ideally like to connect with smaller businesses who would really benefit from working on their social media content and video. www.getviral.co.uk

The appetite for erotica has never been stronger, with more than 70,000 EBooks titles currently available! Arguably, the genre never really went away but the success of ereaders has helped to drive sales, providing an easy and anonymous way for readers to obtain material that not so long ago was confined to the top shelf at the back of the bookstores.

FOR A LIMITED TIME ONLY MISCHIEF BOOKS WILL BE AVAILABLE FOR FREE AND HALF PRICE.

Now Mischief is back with more ‘private pleasures for handheld devices’ to capitalise on the success of the launch and provide its readers with yet more ways to arouse their imaginations.

A Selection of April Titles

Across my Knee: The Delights of Spanking

A collection of detailed stories exploring over-the-knee fun and other painful obsessions with spanking and corporal punishment: one of the most popular and enduring subjects in the erotica genre. NOW .99p

Anything but Vanilla by Madelynne Ellis

Kara North is on the run. Fleeing from her controlling fiancé and a wedding she never wanted, she accepts the chance offer of refuge on wild Liddell Island, where she soon catches the eye of the island’s owner, Ric Liddell. Wickedly sexy by day and just plain wicked by night, Ric rules his domain like a feudal lord. But pleasure comes in more than one flavour when Zachary Blackwater, the charming ice-cream vendor also takes an interest, and wants more than just a tumble in the surf. NOW .99p

My Secret Life: What Only I Know

Pursuing a secret liaison that you dare tell no one about, ever, is an enduring sexual fantasy, so here is an erotica anthology featuring explicit stories of getting away from it all to do your own naughty thing. NOW .99p

Surrogates by KD Grace

Dan takes his marriage vows seriously. Until he gets the balls to ask for a divorce, watching each other masturbate is all he can offer his beautiful gardener, FRANCIE. But when Dan’s friend, SIMON, agrees to be his surrogate, affairs of the heart get complicated. NOW .99p

Contact Details

Suzanne Noble (Publicity): suzannenoblemail@gmail.com; suzanne@stunningpr.com

Susanna Frayn (Trade): susanna.frayn@harpercollins.co.uk

Issued by: HarperCollins UK, London.

Note to Editors:

Avon, a division of HarperCollins was established in 2007, publishing mass market commercial fiction to non-traditional book buyers through a combination of strong consumer-focused content in core genres such as women’s fiction and crime and appealing and clearly signposted jackets The Avon team have a market leading track record with Sunday Times bestselling authors such as Trisha Ashley, Claudia Carroll, Miranda Dickinson, Fiona Gibson, Scott Marianiand Kitty Nealecontributing to their list.

HarperCollins UK publishes a wide range of books, from cutting-edge contemporary fiction, to block-busting thrillers, from fantasy literature and children’s stories to enduring classics. It also publishes a great selection of non-fiction titles, including history, celebrity memoirs, biographies, popular science, dictionaries, maps, reference titles and education books, and its digital business is thriving. With nearly 200 years of history HarperCollins publishes some of the world’s foremost authors, from Nobel Prize winners to worldwide bestsellers. In addition it publishes the works of Agatha Christie, JRR Tolkien and CS Lewis. It was the first major UK trade publisher to go carbon neutral in December 2007.

HC UK and International is responsible for the UK and Ireland, India, Australia and New Zealand and is a division of HarperCollins Publishers, one of the leading English-language book publishers in the world, with operations in the US, Canada, the UK, and Australia. HarperCollins Publishers is a wholly owned division of News Corporation, the diversified global media company.

The animaru collection includes multipacks (£19.99) and large characters (£14.99) featuring designer Sophie Hinton’s delightfully cheeky images of the pig, rabbit, sheep, cat and cow.

The Binary Box will be launching the full range on their website, www.thebinarybox.co.uk and amazon from 1^st April as well as notonthehighstreet.com, bouf.com and others.

With their original and innovative approach The Binary Box has become one of the most popular and well-respected designers and manufacturers of branded wall stickers in the UK, and increasingly around the world.  They transform the humble wall sticker into an exciting solution for dramatically changing the look of your home or rented property in an engaging and affordable way.

The animaru collection is the latest addition to the company’s kid’s bedroom range and provides an attractive and fun alternative to the usual TV licensed character designs commonly associated with children’s interiors.

From the creation of the business a little over two years ago, The Binary Box has grown into a dynamic and dedicated young team with a strong awareness of interior trends and cultures.  All its products are proudly designed and made in its facility in the UK using the latest technology to allow for fast production times and rapid reaction to market demands.

For samples/images or an interview with animaru or The Binary Box please contact suzanne@stunningpr.com or 07957 371840

Just in time for British summertime comes Avon’s first foray into erotica and erotic romance with their new ebook imprint, Mischief – www.mischiefbooks.com – launching on March 27^th 2012.

Mischief is a brand-driven global erotica imprint targeting the rapidly growing and lucrative digital erotica market. Social acceptability of erotica coupled with the discretion offered by e-reading has led to a phenomenal boom in sales.  At a time when the cultural trend of mums at home writing erotica has made international headlines, Mischief will be driven by the desire for erotica, the underlying growth in eBook consumption, and the international demand for English language content.

Avon and Mischief Publisher Caroline Ridding comments:

“The juggernaut of romance blended with the paranormal and the erotic is driven almost exclusively by female readers today. And we’re publishing a pioneering major series right into the heart of this vast digital erotica and erotic romance market and its enormous global online constituency, with one of the freshest, most exciting and innovative lists in years.”

Content will be commissioned by Editorial Director Adam Nevill, formally the head of the market leading Black Lace and Nexus brands.  Mischief launches with thirteen original ebooks.  An additional four original ebooks will be published each month thereafter across three formats. Complimenting the original Mischief ebooks are a range of bestselling modern and vintage classics, brought back especially for ereaders.

A Selection of Launch titles

Red Grow the Roses by Janine Ashbless is an original and thrilling vampire erotica novel, injecting freshness and originality and the most eye-watering erotica scenes into the ever popular vampire genre.

Lucy Salisbury’s A Study in Shame features dry humour, relentless action and superb set-pieces of pleasure.

Primula Bond’s Sisters in Sin is a haunting and intensely arousing story of a woman’s trip to Venice.

Contact Details

Suzanne Noble (Publicity): suzannenoblemail@gmail.com; suzanne@stunningpr.com

Susanna Frayn (Trade): susanna.frayn@harpercollins.co.uk

Issued by: HarperCollins UK, London.

Note to Editors:

Avon, a division of HarperCollins was established in 2007, publishing mass market commercial fiction to non-traditional book buyers through a combination of strong consumer-focused content in core genres such as women’s fiction and crime and appealing and clearly signposted jackets.. The Avon team have a market leading track record with Sunday Times bestselling authors such as Trisha Ashley, Claudia Carroll, Miranda Dickinson, Fiona Gibson, Scott Mariani and Kitty Neale contributing to their list.

HarperCollins UK publishes a wide range of books, from cutting-edge contemporary fiction, to block-busting thrillers, from fantasy literature and children’s stories to enduring classics. It also publishes a great selection of non-fiction titles, including history, celebrity memoirs, biographies, popular science, dictionaries, maps, reference titles and education books, and its digital business is thriving. With nearly 200 years of history HarperCollins publishes some of the world’s foremost authors, from Nobel prize winners to worldwide bestsellers. In addition it publishes the works of Agatha Christie, JRR Tolkien and CS Lewis. It was the first major UK trade publisher to go carbon neutral in December 2007.

HC UK and International is responsible for the UK and Ireland, India, Australia and New Zealand and is a division of HarperCollins Publishers, one of the leading English-language book publishers in the world, with operations in the US, Canada, the UK, and Australia. HarperCollins Publishers is a wholly-owned division of News Corporation, the diversified global media company.

Bones, ligaments, tendons as well as muscles all strengthen which means we function, look better and feel stronger.

What’s also known is that weight-bearing exercise may reduce the effects of osteoporosis, most commonly effecting women over 40. Working out with weights may reduce the effects of bone loss, which in later life increases frailty and possibility of bone fractures. As we age, if our muscles are weak we increase the risk of losing balance and falling and if the bones are also weak they are likely to then fracture on the fall.

We naturally see a decrease in muscle as we age and weight training can help slow this process and keep the body supported and strong. This allows the individual to maintain independence as we move into later life.

But, I hear you say, I’m intimidated just to go near the free weights area. The only ones who ever seem to be there are sweaty, grunting, weight lifters. Says Sian, “Like most women I avoided the weights area in the gym believing it wasn’t an area for me. Now seeing how strong and defined it makes me and my clients, go in there and show them what you’re made of! You’ll find nothing but support there.”

Here’s Sian’s Top 10 Weight Training Tips:

1) Learn to lift properly. Talk to a trainer to learn the vital techniques to avoid injury and get the best results.
2) Be consistent and persistent. Rome wasn’t built in a day and neither are muscles. Follow a weekly plan and asses results monthly.
3) Do your research! There are many different theories and methods out there. Either research weight training yourself or even better, consult a professional. A good personal trainer will teach you.
4) Fuel and repair. Ensure good protein intake at every meal and after training to promote recovery and sustain all your hard work!
5) Really stuck? Love classes? Try a Body Pump class, your instructor will guide you through this high intensity weight training class.
6) Don’t fear the weights area! Be confident and stroll right in there with your program. There is no need to be intimidated, more often than not the guys are impressed!
7) Feel the muscle. Focus on what you’re doing, not just going through the motions and trying to get it over with.
Work hard! You’ve got to put some effort in to get results out.
9) Visualise your results. Stay motivated by believing that every workout gets you a step closer to where you want to be.
10) Learn your style. If you’re a lone ranger, find others a distraction and like to train by yourself, go for it. Enjoy a little healthy competition then find a similarly minded training buddy.

For further information, images, interview opportunities please contact me: suzanne@stunningpr.com or 07957 371840.

END

Editor’s Note: Sian Toal (www.siantoal.com) is currently the British and European Bikini and Fitness Model champion and a top celebrity personal trainer. Here clients include celebrities such Kelly Hoppen, city professionals and others. She can offer:

Exclusive transformation training from a studio space or within your home, in the city of London
Personal training, nutritional guidance and fitness lifestyle consulting
On location training for business trips, holidays, film and TV sets.