But is running all its cracked up to be? Personal trainer Greg Brookes believes that often it does more harm than good. In fact, he’s so against it, he has devised the seven deadly sins of running which are:

1. Decreases the size of your heart.

Small muscles use less energy and are more efficient. Consider the difference in energy consumption between a 50cc scooter and a huge V8 4×4 truck. Our heart is a muscle just like the rest of our muscles, if you force the heart to keep running for long periods of time it will naturally shrink to use less energy and become more efficient. If you want to increase the size of your heart then you must strength train your heart, not endurance train it!

2. Causes injury through repetitive movements.

When you run 2.5 times your bodyweight is transmitted through your joints. Now imagine this type of force being repeated over and over again, eventually your weakest joint will give out. Usually the ankles or the knees are the first to go, generally becasue of poor hip and core stability. Many runners then opt for some kind of support or brace which only exacerbates the problem by moving it on to the next weakest joint and still maintaining the old injury.

3. Slows down your metabolism.

The more muscle tone you can maintain, the higher your metabolism. Muscle is highly metabolically active and requires constant energy to survive, so the more muscle tone you have the more calories you will be burning at rest. Long distance running will often deplete your energy stores and then start breaking down your muscle tissue to use as energy. If you want some serious muscle wastage and to reduce your metabolic rate then keep running.

4. Produces more body fat.

Fat is one of our body’s favourite sources of energy. The more you run the more your body prepares itself for your next run. You will actually start to hold on to more fat so you can run for longer next time.

5. Boring and time consuming.

Some people run for fun, but lets face it most of us run to get in shape and lose that excess belly fat. The truth is running is very time consuming and there are better ways to get great results in a lot less time.

6. Cardiac distress and heart attacks.

Evolving from our hunter gatherer days we had no real necessity to run long distances, in fact the only running we ever did was in short bursts to avoid predators or to catch food. Our body simply isn’t designed to run long distances and the stresses you put your heart under during this time can set you up for a heart attack. It’s a fact that many long distance runners do die of heart attacks.

7. Fat burning slows right down.

The body is an amazing machine and will adapt to anything over time. The more time you spend running the better you become at running and the more efficient you get at using less energy. So what starts off as a great calorie burner quite quickly becomes almost useless at burning excess calories. Ultimately runners then have to run further and further to get the same calorie expenditure that they achieved when they first started.

If you have read all this and are thinking “OK, so what is the answer – what should I be doing?”. The answer is simple, high intensity training. Intensity training is like strength training but for your heart and lungs. It burns far more calories, strengthens your heart and joints and increases your metabolism – the best thing, it only takes 4 – 10 minutes max.

For a one-to-one workout with Greg Brookes or interview opportunities, please contact: suzanne@stunningpr.com or 07957 371840

Editors Note: Editor’s Note: GB Personal Training is run by Greg Brookes and offers results in the comfort of your own home or local park. No matter where you are based in London Greg can help offering individual training packages tailor made to suit his diverse range of clientele ranging from celebrities to busy City executives, housewives to high flyers. He offers a 30 day money-back guarantee on his weight loss programmes.

Why is good functional movement so important?

Because if your movement patterns are incorrect then you are using the wrong muscles when you exercise. For maximum impact you must use your large muscles, your prime movers. It is your large muscles that help you to create optimal calorie expenditure and prolonged afterburn or EPOC. Plus if you are using the wrong muscles you will tire easily leaving even less time to burn fat. You may be thinking, ‘ Oh, I move OK, I’m not in any pain. Well remember your body is a master adapter, it will compromise to get the job done. Most of us do this, even Greg! Chances are you are doing it everyday without knowing it.

The point is, unless you get your functional movement patterns corrected you will not be able to lose weight and burn fat as easily, you will tire and struggle to focus on the larger muscles that really get the job done. This is one of our secrets with fat loss.

Greg Brookes functionally screens all his clients. He corrects bad movement patterns and ensure that the correct muscles are engaged. He will make you bomb proof to injury so you can workout for longer and harder.

Greg is available for interviews and complimentary functional movement assessments in conjunction with feature opportunities. Contact me at suzanne@stunningpr.com or 07957 371840 to arrange.

Magnus Scheving, the CEO of LazyTown Entertainment commented,” I am extremely happy that everyone worked together as a team with the singular vision to conclude this deal and to now be able to turn our focus towards building the company.”

The LazyTown Entertainment brand enjoys enormous respect from parents, educators and national Governments alike for its key messages, and for remaining focused on and committed to its core values. The company has a number of exciting prospects for the future including alliances with key retailers in the U.S. and Continental Europe, a new digital platform and a sports club roll out with the world’s leading provider of training packages to fitness professionals.

LazyTown leverages this unique and relevant edge with strategic retail and healthy consumables partnerships.  As an example, LazyTown’s retail alliance with ASDA (the UK Wal-Mart) that has been using Sportacus to promote its Great Stuff range of products has seen the range sell a whopping 41% more fruit and vegetables during a kick-off promotion last year than it had the previous year, which included over 2.5 million incremental packages of Great Stuff Sports Candy!

In Mexico, the company’s tie-up with dairy company Lala that also featured Sportacus on pack achieved a significant double digit sales growth of white milk, proving the brand can carry a consumable other than Sports Candy. This was historic for LazyTown as it was their first major win in a territory where they are not on Free TV and where sales of white milk to children are virtually zero (children have been reported to drink soda for breakfast!). Parents even called the 1-800 customer service lines at LALA and left voicemails thanking them because their kids were drinking milk again.

In Columbia, Sportacus is at national hero status. During a recent visit to the country, LazyTown’s creator and star Magnus Scheving was asked by the country’s Minister of Health to help him to lower obesity in the country where it has become a growing concern. The show’s tie-up with fruit and vegetable superstore Surtifruver de la Sabana has branched into the country’s school system where children have participated in LazyTown/Surtifruver activities based around exercise and healthy eating.

In the U.S., the show is breaking new ground. LazyTown has aligned itself with Michelle Obama’s ‘Let’s Move’ initiative and will be sharing with the Administration some of the ground breaking work they have done in other countries to reduce childhood obesity. During a momentous week in March 2010, Sportacus met the First Lady when he warmed up local Washington DC school children at a US Soccer Foundation clinic that she attended. A deal with Windmill will see a range of completely natural vitamins go into over 20,000 retail outlets in the country. With a new broadcast deal soon to be announced in the U.S., LazyTown is confident they can make a real difference to American children’s health.

In their native country of Iceland, LazyTown have signed a world first deal with a local water company, Nordic Water, to produce a range of naturally fruit flavoured water. Nordic is aiming for worldwide distribution.

What’s clear is one thing – when companies use LazyTown to promote health, EVERYONE WINS!

Forget about running, London fitness expert Greg Brookes has devised an innovative routine that will get your heart pumping and activate all your major muscle groups using just four simple exercises. Pictures are available or why not give me a ring about joining Greg for a session?

The Outdoor Workout

Perform the following 4 exercises. Start with 3 repetitions of each exercise before moving on to the next. Once you have completed one circuit go for a steady 2 minute jog. Now perform the circuit again this time for 6 repetitions of each exercise. Jog another 2 minutes. Next the circuit with 9 repetitions, jog and then finish with12 repetitions and jog.

You may find it difficult to complete all 4 circuits at first. In this case just complete as many as you can with good technique. As soon as your technique starts to fail, stop.

Yoga Squat

1.            Stand with Arms Overhead, feet slightly wider than shoulder width apart, toes pointing forwards
2.            Sit your hips back down into a deep squat, keep your knees out, stay on your  heels, eyes up
3.             Place your palms on the floor between your feet and straighten the legs keeping your hands on the floor. If you can’t straighten the legs don’t worry – just straighten as much as possible
4.             Sit back down into the deep squat as in 2. Then raise the arms over head as before.
5.            Return to standing position driving through the heels and looking up. Keep the arms up.

Mountain Climbers

1.            Start in the press up position. Back flat. Hands under shoulders. Feet together.
2.            Bring one leg around to the side of the elbow and touch if possible. Don’t put your foot down. Perform this slowly. Maintain a straight back.
3.            Return the leg back to the starting position and repeat on the other side.

Bob & Weave

1.            From a straight standing position feet together. Step out to one side. Push your hips back and keep your chest up.
2.            Imagine you are ducking under something with your whole body. Go down and then up the other side.
3.            Drive up from the one leg and stand bringing the legs back together. Repeat on the other side.

Up and Down Dogs

1.            Start with hands under shoulders and feet together. Push the hips up and back.
2.            Drop the hips to the floor under control and look up.
3.            Return to the top position by pushing back on the hands and driving the hips back up. Repeat up and down without the hips or legs resting on the floor.

PS. Don’t forget to breathe out on the hardest part of the movement!

Editors Note:
GB Personal Training is a personal training company based in Hampstead but travel throughout London, as well as running kettle bell classes in NW London. You can visit the website for further information at www.gbpersonaltraining.com
For a complimentary one-on-one session with Greg, please contact me at: suzanne@stunningpr.com, 07957 371840

For all those who love rummaging around in such places, this is a real Aladdin’s Cave of collectables with more and more pieces being brought in daily as Anne Marie and her mother scour the county for new finds.

Anne Marie says, “What we have done is consolidated several years worth of  finds and weekly visits to auctions to create a shop within a barn. I change everything once a week, recreating a different ‘theatre set.’ We have all  our old jazz LPs playing in one room, and a mini cinema on the TV of all the old classic movies playing from Gone with the Wind…through to The Glass Bottom Boat.

From charming patterned tea sets to Victorian day beds, lacey linen, magic wardrobes, school clocks, charming chandeliers, turn of the century postcards and prints, old school trunks the shop houses everything one would need to complete the charming country cottage look.

You will be warmly welcomed  and offered  tea and cakes whilst you browse. What could be better any day of the week?

Opening days tuesday to saturday 10.30 to 4.30

Elly Botilda
Manor Farm Barns
Manor Farm
Uggeshall
Suffolk NR34 8BD
01502 578077

Until early new year also

12 Abbeygate street
Bury St Edmunds
Suffolk IP33 1UN

For images, further information, please contact suzanne@stunningpr.com 07957 371840

Packed full of facts on all the filthiest words in the world, Filthy English considers how it can be that we have become more openly emotional, yet more wary about insulting others. And howit might be alright to say **** and **** but not ****** or ****.  Silverton considers why it is we have moved through the religious and sexual stages of swearing to the racial stage; why mother insults cut so deep in the Mediterranean; and how the law has evolved to police new forms of obscenity.

When the Sex Pistols swore live on tea-time telly in 1976 there was outrage across Britain. Headlines screamed. Christians marched. TVs were kicked in. Thirty years on, the same words are now almost media-mainstream – bandied about with impunity on TV and in the papers. Filthy English is the story of bad language over the last 30 years, charting its journey from the fringes of decency to the working centre of a more linguistically liberal nation. Silverton gives a clear, comprehensive and witty overview of swearing during this time, traversing the globe to pinpoint the watershed moments that have changed the public’s attitude towards rude words, including the FCUK ad campaign, and bringing us bang up to date with Ross and Brand’s on-air offences.

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Peter Silverton has been a journalist for 30 years, starting as features editor at Sounds in 1976, covering punk, going on tour with the Sex Pistols and Clash and later writing Glen Matlock’s autobiography (I Was A Teenage Sex Pistol). He has worked as an editor at Time Out, the Mail on Sunday, the Sunday Express and the Guardian, and written with asterisks for practically every music magazine and newspaper in the land. Silverton started swearing at the age of four and can now swear in many different languages, and does, on a regular basis. He lives in North London with his wife and children.

Published 22nd October 2009
Hardback, £14.99

Peter Silverton is available for interview and to write articles, please contact Lindsay Paterson for more information:
lpaterson@portobellobooks.com / 020 7605 1374

Hurley is extremely excited about creating her first fully animated short film in 3D, and believes that Rocket is going to be a very exciting brand and certainly will have worldwide appeal to a wide audience. Licensing opportunities are available. For free tickets to view this exciting new property, please contact suzanne@stunningpr.com, 07957 371840.

THE STORY

The story is based in Rocketland and is all about Rocket who has lost one of his Antlers so is unable to fly with Santa on Christmas Eve. Usually the fastest and always at the front poor Rocket is only able to go around in circles until his antler grows back.

Not one to give up easily Rocket asks his best friend The Cheeky Snowman for help and together they go in search to find the Wishfairy who they know has all the magical powers to make his antler grow back.

On their journey The Cheeky snowman, who is always up to mischief, hides from Rocket and starts throwing snowballs when no one is looking.

A bit further down the path the playful Elves ‘Pip and Pop’ are in Santa’s workshop and are very busy decorating trees and wrapping up all the toys.

Finally reaching The Wishfairy’s magical castle Rocket may finally be able to get his antler back in time to fly with Santa that night with the help of the Fairy and her magical bag of sparkly dust, but watch out for that very cheeky snowman as he has other ideas about what do with that bag of magical sprinkles!!

A fantastic seasonal short film, packed full of colourful 3D moments, and something to go and enjoy getting you in the mood to kick of the Christmas spirit.

The film has been created to suit families of all ages.

Time: 15 minutes with narration

The story has been written by acclaimed writer Oliver Caporn, and co-produced by Hurley and Tony Nottage.

Hurley is also delighted to have Richard Bazley on board who heads up the animation for the film. For the past decade Bazley has worked as a Supervising Animator at three of the Major Animation Studios, Sullivan Bluth Studios, Walt Disney Feature Animation andWarner Bros. Projects worked on include Roger Rabbit and Hercules.

Branding opportunities follow in 2010 with plans already in the wing to create a sequel, a costume character, publish the story, make a short film for TV and print pyjamas and pencil cases for Christmas 2010!

For more information please contact Rocket Enterprises on 0845 234 8002 or visit www.rocketthereindeer.com

Media Enquiries and tickets: suzanne@stunningpr.com, 07957 371840

SYNOPSIS:

In 1984, Johnny East, a dancer, is invited to Berlin by mad Alice, an English girl living a bohemian life in the city at the heart of the Cold War. Alice is besotted with Johnny, but on a trip to the East one day, Johnny meets and falls in love with a Russian aerialist in East Berlin. They begin an affair that leaves a trail of East-West transits, both legal and illegal, including one of the most daring crossings of the Berlin Wall.

Twenty years on Johnny is the director of an aerial company and with an exciting new performance returns to Berlin, a new vibrant city, to face the ghosts of the past.

The Last Dance over the Berlin Wall is a story of young love, decadence and tragedy in the walled-in city of West Berlin.

‘An utterly compelling story which draws the reader into the fractured world of eighties Berlin, where life is fast paced, subversive, at times beautiful, but also tragic. Lisa Selvidge’s writing is as eloquent and supple as the aerialiste at the heart of the book. This novel is a spellbinding tale of individual consequences spinning out from a striking political divide.’ Sarah Law, Poet, Lecturer, London Metropolitan University

‘The avant garde, all night culture of West Berlin in the 1980s exists now only in the precarious memories of its punk rock survivors. Lisa Selvidge’s novel allows those who were not there a glimpse of this extraordinary historic and cultural moment. Her characters are richly drawn, wholly convincing, and emblematic of that time and place.’ Cid Pearlman, Choreographer, West Berlin resident 1984-1986

ABOUT THE AUTHOR

Lisa Selvidge has an MA in creative writing from the University of East Angliaand taught creative writing for 9 years at both the UEA and the Norwich School of Art & Design. She is the author of The Trials of Tricia Blake, A Divine War and a Writing Fiction Workbook. She has also edited a collection of writings about the Algarve called Summer Times.

The book is published by Montanha Books and is available from online bookshops and www.lisaselvidge.comfor £10.95. It is also available as a download for £3.50 from http://stores.lulu.com/lisa9

www.lisaselvidge.com

For interviews with Lisa, review copies, please contact:

Suzanne@Stunning PR or suzanne@stunningpr.com, 07957 371840

One of the most vibrant, creative and commercially active areas of London John and the team has planned an exciting series of breakfasts and other events around the Borough, all designed to help property professionals working in SE1 to gain more, profitable business.

Called fuSE1, the next event is at 8am on 2nd October at Brew Wharf and will feature a presentation by Gareth Lewis, Mace Group Director for Construction Service and Dave Elder, the Planning Manager who will be speaking about the illustrious Shard Project, soon to be the UK’s tallest building.

fuSE1 is currently sourcing a range of speakers for further events with interests in property development, restoration, and council planning or are interesting end-users of local property.

Any SE1 property-related businesses interested in attending should contact Clare Evitts, cowellconsulting on clare.evitts@cowellco.co.uk. There are also limited opportunities for industry sponsors to join the team. You can view Sir Paul Smith’s opening address at the first networking event held last month at http://www.fuseone.co.uk/

For interviews with John Cowell please contact Suzanne Noble @ Stunning PR, Tel: 07957 371840