1st February, 2011 Press Releases

The Dictionary of Intellectual Property – IP just got sexy

From 1-click and the ActionAid Chip to zwart maken, Peter Groves’ Dictionary of Intellectual Property Law (Edward Elgar, 28 February 2011, £70) provides IP professionals and other interested parties with over 1,000 definitions covering most of the expressions that they might encounter.

Dubbed by one lawyer ‘the Dr Johnson of intellectual property’, Groves’ work is not merely informative but also entertaining, erudite and occasionally acerbic. ‘Compulsively readable’, wrote another reviewer, in an email headed ‘Darn you, Peter Groves’, complaining that he was supposed to be studying a patent specification. Law books don’t have to be dry-as-dust, nor do they have to be for lawyers only.

You may not believe this, but patent law just got sexy,’ wrote The Lawyer back in 2004, commenting on a couple of cases in what we then called the House of Lords. To lawyers working in this area, what was hard to believe was that the rest of the world hadn’t already noticed. Compared to most other areas of law, intellectual property law as a whole – copyright and trade marks as well as patents – has been sexy for a long, long time.

One reason for its sexiness is the way government and business have embraced the idea that IP is valuable and important. In our everyday lives we engage with IP every day, downloading copyright material from the Internet legally (or not), going for the branded goods in the supermarket (or not) and doing thousands of other little things that involve it.

Yet to say that there is widespread ignorance about intellectual property is a massive understatement. What is said and written on the subject is more urban myth than solid legal understanding. Ordinary people – those who aren’t IP professionals – often have a hard time telling patents from trademarks from copyright. Many lawyers don’t know the difference, either. There’s no dictionary of intellectual property law to tell them what the words and expressions mean… until now. Peter Groves, a solicitor with 30 years’ experience of intellectual property, several books and many articles to his credit, and hundreds of hours of lecturing under his belt, has spent much of the last few years putting one together.

Intellectual property has a vast, perplexing and diverse vocabulary, and this enriching Dictionary provides a starting point for understanding new concepts and crafting precise definitions to meet the needs of a particular case. Not only are new words and phrases being coined as technology changes and the law follows, but also the international scope of intellectual property means that IP lawyers will encounter foreign words and phrases.

With over 1000 expressions defined clearly and entertainingly, this book should be the first reference point to understanding intellectual property terminology. It will be particularly helpful to practitioners when they encounter expressions they have not seen before which they need to understand the true meaning and definition of. Students finding unfamiliar terminology and concepts will also appreciate the instant explanation available from this essential resource.

Feb 2011            c 288 pp            Hardback            978 1 84980 777 7c  £70.00            • e978 1 84980 778 4

ELGAR ORIGINAL REFERENCE

For media enquiries and review copies, please contact: Suzanne@stunningpr.com, 07957 371840

6th January, 2011 Press Releases

LazyTown Huge Success in Mexico!

LazyTown took Mexico by storm when Magnus Scheving made an appearance in Mexico City to promote a new, world first initiative between the Washington Apple Commission, California Grapes, USA Pears and the US Department of Agriculture. The primary goal of the promotion was to increase consumption of fruits amongst kids in Mexico, the highest childhood obesity country in the world. This was the first time two governments collaborated on a kids health program, with USDA and Salud (Minister of health of Mexico). WAC shipped 66,500,000 apples during the promotion! Now LazyTown are working with the USDA on other potential markets with a similar concept.
 
The ‘Dulces Sanos’ (SportsCandy) campaign has been supported by Mexico’s Department of Health and all the key grocery retailers in the country who have committed to helping children to eat more fruit.  WAC saw a 29% increase on exports of apples in to Mexico during promotion  – the highest export in November in the last 7 years!
 
Dulce Sanos also gave away thousand of tickets to kids for an exclusive LIVE Show event on Nov 28 in Mexico City. Magnus Scheving, LazyTown’s creator and star, appeared on TV and in no less than fourteen publications. The publicity campaign received over 37 million impressions.  A local Sportacus actor appeared at over 50 retail stores throughout the country during the 4 week promotion.
 
While in Mexico, Magnus also appeared at Sports World, a high quality family friendly gym chain, to launch the LazyTown Sports Club there. Over 2,000 people and twenty media outlets attended the event. Sports World have the exclusive to provide LazyTown branded Sports Clubs to children in all their gyms. This is fantastic news for Mexican children who will now have access to a sports club aimed specifically at them. The Sports Club concept is unique to LazyTown and is proving popular in the UK where it was first launched. Other territories are currently being sought to trial this amazing fitness program for children.

More news on www.lazytown.biz
Please contact us at biz@lazytown.com

6th January, 2011 Press Releases

National Family Week Seeks Partners for the UK’s Biggest Family Event

National Family Week is back 30 May – 5^th June 2011 and currently seeking charitable partners and not-for-profits to get involved in helping to make the UK’s largest family focussed week bigger and better than ever. With the recent appointment of Ann Brookes as Head of Not for Profit Partnerships, National Family Week is looking forward to growing the involvement in the third sector. Anne  has over 15 years experience working in the Not for Profit sector both in the UK and North America working in a diverse range of organisations from the Arts to the Charitable sector, most recently as Director of Fundraising & External Relations for The Frank Buttle Trust.

With family time becoming eroded due to time, money and inspiration (the average UK family spends 49 minutes per day together), National Family Week is the ideal platform for charities and not-for-profits to demonstrate how they support families, by offering activities and services for families, developing family-friendly policies, or engaging in other ways in the promotion of family life. Organisations can run activities as a fundraising exercise, publicise their work, recruit more members, or simply have fun.

 This year National Family Week is offering an income generator to key partners through their soon-to-launch Family Value Club, a cash back club that allows members to receive money back on high street and online purchases. Members will be allowed to choose a charity of their choice to receive a donation from their purchases.

Last year’s National Family Week event was supported by 180 national and thousands of local partners.

These included:

National Literacy who launched their latest campaign, Tell Me A Story, to coincide with Family Week Story Time. To mark the launch they released results of a study of over 17,000 young people exploring family engagement in learning.

The Association of Chief Police Officers sent a letter and an ideas sheet to all Chief Constables across the UK encouraging them all to organise events and activities for families in their local area. This lead to a large number of safer neighbour teams running picnics, story time sessions and general family fun days.

Make-A-Wish Foundation granted their 6,000th wish to Luke Taylor from Molesly. He made his film debut as a superhero in The Elementor when he shared the red carpet with Spiderman and signed autographs at the premier of his film to coincide with The Week.

The new National Family Week website (http://www.nationalfamilyweek.co.uk) features a selection of downloadable “Idea Sheets” to get charities started with their planning for this year’s activities.

For more information about how your charity can get involved please contact:

Anne Brookes at abrookes@nationalfamilyweek.co.uk or see the website http://www.nationalfamilyweek.co.uk

For media enquiries please contact: snoble@nationalfamilyweek.co.uk

12th August, 2010 Press Releases

Are you Damaging your Body with Exercise?

Are you doing the exercises that are right for you or are you feeding an existing injury or imbalance in your body? Chances are that unless you’ve had a full functional movement assessment, you may be doing more harm than good at the gym. Greg Brookes, a personal trainer and teacher of over 15 years, believes that only by having a full Functional Movement Assessment can you know your strengths and weaknesses .

He says, “There is a simple rule when it comes to correct movement patterns – get it right then add resistance to lock it in. By performing thousands of reps with a muscle imbalance you are locking in a faulty movement pattern. This will take on average 13 times the amount of reps to undo.”

Greg’s movement assessment runs the client through 7 movement screens and 3 clearance tests. Following on from the assessment he then knows all their strengths and weaknesses, and so knows which areas need attention and which areas are clear for further exercise. For example, lets say that your Squat Pattern or Lunge Pattern are faulty then these exercises would be avoided until mobility and stability modifications have been made elsewhere in order to correct these patterns. Single sided exercises with a kettlebell or dumbell will greatly help to level out muscle imbalances but you need to know which movements need more work. Greg believes the body is designed to move in a number of primitive patterns. So we squat when we are sitting and standing, lunge when we are walking and running, bend when we are lifting, twist when we turn to look at something, push and pull as we use our arms. Now. Lets imagine you go to the gym and start to squat and press a barbell over head. What happens to the weaker side and movement pattern? It doesn’t get used as much.  You compensate. So you may press the weight overhead with only 35% of your left and 65% of your right. Over time this will get worse and worse and usually without you knowing it.

Remember adding weight to a dysfunctional body will only “lock in” faulty movement patterns and make them worse. The result is always injury and a compromise that means uneconomical training. Get it right and burn more fat and grow more muscle, it’s as simple as that.

For a complimentary fully functional movement assessment with Greg Brookes, please contact: Suzanne@stunningpr.com, 07957 371840