9th August, 2010 Press Releases

Students need to ‘wake up’ to what gets them the right job

8^th August 7, 2010. Next week thousands of students will find themselves without a place at University and having to seek employment, many for the very first time.

But while the prospect of getting a first time job that will lead to an enjoyable career may seem limited, David Royston-Lee, a career strategist, believes students are further being sold short by school career counselors and out-of-date psychometric testing that have barely evolved since the tests were first invented at the beginning of the 19^th Century.

David has been a career strategist for 20 years, advising senior executives, those taking early retirement or having been redundant, in how to transition their career and find new jobs that are right for them. Formerly, head of career management services at KPMG, he has successfully helped thousands of people to find the job that was right for them.

Now he has turned his skill to graduates. In his new book, ‘How to Win from the Start (amazon.co.uk, £7.19)’ he concentrates on something you are rarely taught in school… a way of finding out ‘who you are’. The book is a refreshing departure from the usual tomes written for students on how to get a job.

The book addresses common problems such as how to write a CV when you have had little to no work experience or if the work is not relevant to the path you wish to pursue, how to focus and get what you want, the path to successful employment.

David is dismissive about Psychometric tests believing they tend to confuse more than they help. “How does knowing that the test results show you should look at hairdressing and becoming an aircraft pilot help!” Psychometric tests have not changed since the digital era, therefore omitting a huge range of employment opportunities.”

He says, ““The art of career management is quite simply answering 3 question. Who am I? Where am I going? How am I going to get there? Students need to wake up and focus on who they are, what they enjoy doing and not just at what they are good at. Social media has paved the way for enormous opportunities to connect with people in every type of job in every field. The CV is on the way out. The use of networking to gather and give information is the way forward.”

“Instead of staying in bed until midday because you have heard that there are no jobs,” David adds, “Graduates need to WAKE UP and talk to people. That is the best way to get a job and not just any job but the right job.”

David is available for interviews. Contact Suzanne at Stunning PR, 07957 371840 or suzanne@stunningpr.com

‘How to Win from the Start’  (Artesian Publishing) is available from Amazon, price £7.19, http://www.davidroystonlee.com

9th August, 2010 Press Releases

Indoor Play Centre at Mansfield the setting for pop single launch

Mansfield might not be the first town that springs to mind when it comes to launching a new song, but it will be, when, on 25^th August, Jango’s Indoor Play Centre hosts the stars of hit TV show LazyTown who will be performing their first single release ‘Go Step Go.’

North Nottinghamshire’s premier play facility, Jango’s, that opened in October 2009 is expecting over 300 children most of them dressed as LazyTown characters – Sportacus and Stephanie – to attend the event on 25^th August at 3pm.

Magnus Scheving, who is both the star and creator of LazyTown will fly in from his native country of Iceland to perform as Sportacus. Meanwhile, Julianna Rose Mauriello, who plays Stephanie will be taking a break from her studies at an American university, to sing the song to the children.

This is the first time Julianna has visited the UK and the first time that both Julianna and Magnus have been together since LazyTown collected a children’s BAFTA in 2006.

LazyTown is currently shown daily on Cbeebies and Nick Jr.

Magnus Scheving has been very busy since his last appearance in the UK back in 2009. He has appeared in the Jackie Chan film ‘The Spy Next Door’ as a Russian villain released in March 2010, met Michelle Obama as part of the launch of her ‘Let’s Move’ campaign and been back and forth to Los Angeles many times negotiating with film producers who want to produce a LazyTown movie.

Julianna Rose, starred as Stephanie in LazyTown and LazyTown Extra before taking a place at an American University where she is currently pursuing a Bachelor’s Degree in Dance.

The Single ‘Go Step Go’ encourages children to get up off the sofa and get moving, which is especially important during the summer holidays when sitting at home and playing computer games may seem far more appealing! Written by Mani Svavarsson, LazyTown’s resident hitmaker, the song is an upbeat, infectious tune that has all the potential to be a summer hit single as the Macarena was way back in 1995. The single will be available for free for 30 days from 24^th August at www.asda.co.uk before it goes on general release.

Tickets are only available from reception at Jango’s priced at £7.50 per child, £2.50 per adult.

limited numbers apply.

Where:

Jango’s Indoor Play Centre, Sandlands Court, Fulmar Close, off Old Mill Lane, Forest Town,  Mansfield, Nottinghamshire,  NG19 0GG Tel: 01623 465 465

When:

25^th August – doors open for entry by ticket only at 2pm

Performances commence at 3pm

What:

Sportacus and Stephanie from LazyTown perform their new song ‘Go Step Go’ to be followed by fitness session with Sportacus, meet and greet/autograph signing and photo opportunity

For interview requests, please contact Suzanne at Stunning PR, 07957 371840 or suzanne@stunningpr.com

3rd August, 2010 Press Releases

Hollywood 2 Havering

On the weekend of Saturday 4th September and 5th September Havering will experience a dose of Hollywood magic when Disney, Marvel and more come to Bowering School in Romford.

Showcase Overview – The H2H Product; The event will be recorded for news coverage

Art You Grew Up With: Gallery of original and limited edition art from the masters (feat. Sponge Bob, Little Miss and Mr Men, Dan Dare, Commando Comics, Disney, DC, etc.).

A) Disney Artist Alan Batson – Disney  & PIXAR Master Class: Learn how to draw your favourite Disney characters and make them come to life – Toy Story 3, Winnie the Pooh and more

B) Marvel Entertainment Artist Gary Erskine – Comic Book Master Class: Learn how comic book characters like Spider-Man, Iron Man, the X-men, etc., become major film successes. How to become a Comic Book Artist.

• BBC Worldwide: How do TV shows get made and the science & technology behind these successful media properties in magazines and merchandise (Dr Who, Top Gear, Top of the Pops, BBC Focus (science), Who Do You Think You Are, BBC History, Sky At Night, etc)?
• Channel 4 – How does Channel 4 work? A question and answer session with Programme Commissioner Angela Ferreira. Explore the business of TV from buying hot teen shows to music, drama, documentaries and current affairs. Learn how Angela made it and that you can also have a successful career.
• Titan Magazines: Hollywood licenses are big business and the productions cross many media formats. Learn more about these popular entertainment franchises – Star Trek, Star Wars, Transformers, Supernatural, Smallville, Superman & Batman, The Simpsons and many more…
• Celebrity Interview: Q&A interview with an actor, a writer, a technician, research advisors, etc.
• Star Cars – Movie Motors: See the technology of the movie star cars such as the Batmobile, Back to the Future’s De Lorean, Starsky and Hutch’s Grand Tourino and Knight Rider’s Pontiac “Kit”, etc. The real cars showcase… and you’ll be surprised!
• Movie Characters Showcase: Alien, Predator, Star Wars, etc. costumed characters
• Hollywood Fashion & Make-Over: Fun with fashion and photography as you get the Hollywood red carpet treatment, and we find the models and stars of the future
• Dance Master Class: A Stage and screen choreographer shows you how to make it in entertainment with some of TV & film best tutors
• Music: Various tribute bands, DJ’s and music from the motion pictures and small screen
• Tropical Island: Children’s theatre show and live characters.
• Royal Air Force Museum – Battle of Britain 70th Anniversary (showcase of history and the 1960’s movie). Havering and the wider Essex & Kent area was the site of some famous airfields for Spitfire and Hurricane aircraft
• British Model Flying Association: Large scale model aircraft give a spectacular radio controlled air-show and tuition in the technology of flight – from piloting to engineering. Before computer generated special effects, this was how it was done!
• Peace Alliance: Citizenship showcase of young heroes in the UK
• Emergency Services: Showcase from the police, fire service and ambulance service
• Food & drink concessions
• Free stuff!
•
Win an Apple iPad with BBC Focus magazine

For interviews with any of the animators involved, please contact:
Suzanne Noble, suzanne@stunningpr.com, 07957 371840

For tickets, visit www.ticketweb.com

29th June, 2010 Press Releases

The Seven Deadly Sins of Running

For the past twenty years or more, running has been promoted as the one-size-fits-all panacea for a range of issues including increasing metabolism, losing weight or just the best way to achieve overall fitness. Alongside this, the running industry has grown year on year, with dedicated shops now selling running gear all across the country, running clubs in every town and more marathons springing up everywhere you look.

But is running all its cracked up to be? Personal trainer Greg Brookes believes that often it does more harm than good. In fact, he’s so against it, he has devised the seven deadly sins of running which are:

1. Decreases the size of your heart.

Small muscles use less energy and are more efficient. Consider the difference in energy consumption between a 50cc scooter and a huge V8 4×4 truck. Our heart is a muscle just like the rest of our muscles, if you force the heart to keep running for long periods of time it will naturally shrink to use less energy and become more efficient. If you want to increase the size of your heart then you must strength train your heart, not endurance train it!

2. Causes injury through repetitive movements.

When you run 2.5 times your bodyweight is transmitted through your joints. Now imagine this type of force being repeated over and over again, eventually your weakest joint will give out. Usually the ankles or the knees are the first to go, generally becasue of poor hip and core stability. Many runners then opt for some kind of support or brace which only exacerbates the problem by moving it on to the next weakest joint and still maintaining the old injury.

3. Slows down your metabolism.

The more muscle tone you can maintain, the higher your metabolism. Muscle is highly metabolically active and requires constant energy to survive, so the more muscle tone you have the more calories you will be burning at rest. Long distance running will often deplete your energy stores and then start breaking down your muscle tissue to use as energy. If you want some serious muscle wastage and to reduce your metabolic rate then keep running.

4. Produces more body fat.

Fat is one of our body’s favourite sources of energy. The more you run the more your body prepares itself for your next run. You will actually start to hold on to more fat so you can run for longer next time.

5. Boring and time consuming.

Some people run for fun, but lets face it most of us run to get in shape and lose that excess belly fat. The truth is running is very time consuming and there are better ways to get great results in a lot less time.

6. Cardiac distress and heart attacks.

Evolving from our hunter gatherer days we had no real necessity to run long distances, in fact the only running we ever did was in short bursts to avoid predators or to catch food. Our body simply isn’t designed to run long distances and the stresses you put your heart under during this time can set you up for a heart attack. It’s a fact that many long distance runners do die of heart attacks.

7. Fat burning slows right down.

The body is an amazing machine and will adapt to anything over time. The more time you spend running the better you become at running and the more efficient you get at using less energy. So what starts off as a great calorie burner quite quickly becomes almost useless at burning excess calories. Ultimately runners then have to run further and further to get the same calorie expenditure that they achieved when they first started.

If you have read all this and are thinking “OK, so what is the answer – what should I be doing?”. The answer is simple, high intensity training. Intensity training is like strength training but for your heart and lungs. It burns far more calories, strengthens your heart and joints and increases your metabolism – the best thing, it only takes 4 – 10 minutes max.

For a one-to-one workout with Greg Brookes or interview opportunities, please contact: suzanne@stunningpr.com or 07957 371840

Editors Note: Editor’s Note: GB Personal Training is run by Greg Brookes and offers results in the comfort of your own home or local park. No matter where you are based in London Greg can help offering individual training packages tailor made to suit his diverse range of clientele ranging from celebrities to busy City executives, housewives to high flyers. He offers a 30 day money-back guarantee on his weight loss programmes.