Press Releases

Here you’ll find my current press releases. Click on an image to download the hi-res version and click from page to page to find the press release you need.

26th September, 2011 Press Releases

Kids’ fitness meets the biggest-selling children’s TV brand in the world

FitPro has teamed up with the biggest-selling children’s TV brand in the world, LazyTown, to bring you KidzMove.

Children love moving – and they adore Sportacus, the hero of LazyTown, where kids are anything but couch potatoes. With KidzMove, the LazyTown team and FitPro have created a resource for anyone passionate about getting children active, healthy and confident.

Developed specifically for the health and fitness industry, KidzMove offers health club operators and fitness instructors the opportunity to co-brand with the biggest selling kids’ TV licence, guaranteeing children have fun visiting your club every time. Incorporating programming for children of all ages, instructor inspirations, training courses and qualifications and music, KidzMove is the complete package for clubs and instructors looking to work in children’s fitness.

With LazyTown-branded marketing materials and merchandise available for retail via the LazyTown SportsClub, the KidzMove business model is an ideal opportunity for health club operators to broaden their membership offering.

“KidzMove is all about getting kids excited about playing, dancing, running, having fun and moving. It will be a massive boost to the fitness industry as we play our part in improving the nation’s health,” says Andy Jackson, global commercial director of Fitness Professionals.

2nd August, 2011 Press Releases

KX Urban Thrills League: Coming to a Town Near You

Get ready for thrills and spills as KX Urban Thrills League comes to your city centre. Featuring six UK top trial bikers, KX Urban Thrills will feature a series of ‘heats’ throughout the day, along with music, entertainment and special offers on KX – the latest energy drink designed to fire up your body and focus your mind! These events are free to the public (aside from Dunsfold Wings and Wheels) and open 11am – 4pm so check out the tour dates and come along to what promises to be a great day out for all the family!

Location: Newcastle

Venue details: Centre for Life

Date and time: 6th August at 11.00

Event synopsis:

The first leg of the adrenalin-fuelled KX experience is set to fire up the toon 6th August 2011. 6 champion trial bikers are ready to show off their skills and give you some thrills as they compete across heart-pounding obstacles. Will Michael Phillipson out-wheel rival Ian Austermuhle? Catch the action and see.

Location: Blackpool

Venue details: Pleasure Beach

Date and time: 13th August at 11.00 – 4.00pm

Blackpool… it’s your turn to get the ultimate KX experience on 13th August 2011. Our 6 daredevil trial bikers will be wheeling, jumping and balancing their way through challenges as they take on their rivals. Ben Hemingway or James Lampkin – whoever your favourite is, get down the beach and get behind him.

Location: Southampton

Venue details: Guildhall Square

Date and time: 20th August at 11.00 – 4.00pm

Our KX experience will be in full-throttle when it roars into Southampton on 20th August. The 6 top trial bikers will be firing on all cylinders as they take on hair-raising obstacles. Will young riders Ross Danby and Sam Haslam rip up their older rivals, or is experience the name of the game? Come and see for yourself.

Location: Leeds

Venue details: Millennium Square

Date and time: 26th August at 11.00 – 4.00pm

Event synopsis:

Yorkshire lads (and lasses), gear up for the penultimate KX experience on 26th August. Make some noise as the 6 trial bikers wheel, jump and balance their way across blood-pumping obstacles to beat the competition. Can local boys Ben Hemingway or Ian Austermuhle win on home turf? Catch the action and see.

Location: Guildford

Venue details: Dunsfold Wheels & Wings festival

Date and time: 28th – 29th August at 11.00 – 4.00pm

Forget music festivals – this summer is all about the wheels. The stakes will be raised 28-29th August as the KX experience reaches its high-octane finale. Prepare to be gripped, as our 6 ballsy trial bikers pull out all the stops to shake the giant can of KX on the podium as the final winner.

Experience the high-octane thrills and skills of the KX Urban Thrills tour at a city near you. 6 top UK trial bikers will face their rivals in a gripping series of tests. With ripping riding displays and samples of the all-new KX, there’s something for every adrenalin-junkie. RSVP now!

OR visit http://www.kx-energy.com/about.html

2nd August, 2011 Press Releases

Limetree Festival committed to being world’s first plastic-free festival

Limetree Festival
26 – 28 August 2010
Lime Tree Farm, Grewelthorpe, North Yorkshire
Yorkshire’s funkiest family friendly festival, Limetree in Grewelthorpe, in partnership with the not for profit organisation tapwater.org, take event sustainability to new heights. Limetree Festival will be the first of its kind anywhere in the world to be plastic free and have a working zero landfill policy.
Although Lime Tree is small in festival terms it would still be expected that up to 20,000 single use plastic bottles would be used during the three day event. Glastonbury, the largest event in the UK, used 20 articulated lorries full of plastic bottled water for the 2010 festival or 1,000,000 single use bottles.
tapwater.org will be organising drinking water from the festival’s own supply during the event for both visitors and artists, there will be no plastic bottled water on site.
Sean Birdsall, founder of the Limetree festival commented: “We are so pleased to be working towards a more sustainable festival with tapwater.org. As we are blessed with having our own water on site we have always encouraged our festival family to drink it which has the knock on effect of encouraging less rubbish and plastic waste. It is a challenge to minimise the use of disposable bottles and plates but with the help of tapwater.org we are moving towards a plastic free festival.”

At tapwater.org’s marquee festival-goers will be able to help themselves to still drinking water in glass jugs and garnished with lemon, lime or mint, all for free. There will also be economical stylish re-usable bottles available to purchase should they forget their own. The tapwater.org marquee is strategically placed in the centre of the festival and not hidden away in a corner of the site, showing a real commitment by the organisers to make sustainability work in a festival environment while also easing the burden on festival-goers’ pockets.

Says Michael Green, Director of Tapwater.org,  ”The aim of the Limetree Festival is to be zero landfill and plastic free, which fits perfectly with tapwater.org’s ethos. The invitation to provide water for the festival is a fantastic opportunity for us to promote the virtues of tap water and our scheme to an informed audience.”
Embracing music and culture with a great line up on five individual stages, each with their own agenda, the festival is diverse but all inclusive. The main Green Man stage hosts some of the bigger names including, and making their Limetree debuts, ethnic eletronica from Transglobal Underground; The Fantastics who have performed live on BBC sessions for Mark Lamarr and Craig Charles; Mercury and Brit award nominee jazz singer Carleen Anderson and merging the sounds of jazz, blues, folk, funk and pop Krystle Warren.
The full music programme is available here: www.limetreefestival.co.uk
It’s not all about the music at Limetree, although it plays a very major part: the festival takes places at Lime Tree Farm, a spiritual sanctuary at the edge of the Vale of York, complete with roundhouse and stone circle. For the first time this year there will a science area themed on the planets offering eight practical demonstrations and workshops for families during the day, and the chance to remember what the night sky looks like away from the glare of city lights with after dark telescope sessions accompanied by music.
Limetree is a family run festival and it has always been important to organisers Sean and Karen Birdsall, and their family, that children have as much to do and enjoy as the adults. The children’s area includes harp and guitar workshops, DJ taster sessions and for the littlest ones, ‘Weenyboppers’ with songs and games. A separate camping area this year allows families to relax when it comes to bedtime knowing they won’t be woken by late night stragglers and there is a growing programme of events and workshops for toddlers and teenagers.
Limetree Festival 2011 is supported by Welcome to Yorkshire and Lodge Environmental Solutions Ltd.
Ends
For further information or images, please contact Anys Williams or Debbie Pett at Anita Morris Associates on 01943 603311 or email anys@anitamorrisassociates.co.uk / debbie@anitamorrisassociates.co.uk
Editor’s notes
Lime Tree Farm
Hutts Lane
Grewelthorpe
North Yorkshire
HG4 3DA
1. Tickets for Limetree Festival can be purchased through the website: www.limetreefestival.co.uk
· Adult Weekend (18+) Advance: £85, on the gate: £95
· Junior Weekend (5 – 17) Advance: £25, on the gate: £35
· Under 5′s: Free
· Family (2 adults & 2 junior) £210
· Campervan: £35
· Day Tickets (adult): £35
· Day Tickets (child): £15
2. Limetree Festival is run by the Birdsall family; Sean, his wife Karen and their children Kaseana (20) and Keenan (17) and the theme of family as a close group or people, physically related or not, artists playing or ticket holders attending, is fundamental at Limetree.
The festival, which includes a health and well being area, is based at the historic location of a Roman encampment at Camp Hill, so offers clear views across the Vale of York, moorland and rivers Ure and Swale.
Lodge Environmental will ensure that all food waste is composted on site, the festival uses reusable polycarbonate cups at the bar and everything else is sorted before being sent for recycling. The Sorted Dance Tent is fully solar powered
3. The people behind Limetree Festival are:
· Karen Birdsall
· Sean Birdsall
· Cleve “Rev Chunky” Freckleton
· Sarah Freckleton
· Natalia Gerodetti
· Matthew Lindberg
· Lisa McLennan
· Sue Mills
· Garry Scoulding
4. The Haggis Horns saxophonist and husband to Corrine Bailey Rae, Jason Rae was part of the Leeds music scene before his premature death in 2008. As a tribute to their friend and colleague, Limetree founders Sean and Karen Birdsall named a stage after Jason and use this as a platform for the very best in regional and national talent.
5. Welcome to Yorkshire
• Welcome to Yorkshire is the official tourism agency for Yorkshire, working to grow the county’s visitor economy.
• Welcome to Yorkshire is funded by Yorkshire Forward, the Regional Development Agency charged with improving the Yorkshire and Humber economy.
Key facts include:
• Tourism in Yorkshire is worth £7 billion annually
• The region’s industry employs a quarter of a million people
• There are 216 million visits to Yorkshire each year
6. Lodge Environmental Solutions Ltd. are the experts in floor-to-ceiling domestic, commercial and public sector cleaning and specialise in using the latest eco-friendly practices and bio-degradable products. With over 25 years’ experience and a 60 strong BICSc qualified team, they offer a responsive 24/7 service to homes, offices, warehouses, hospitals, schools and industrial sites.
This includes extreme and gross filth clean-ups, flood and fire restorations, industrial cleaning, office cleaning and house cleaning, and encompasses everything from 1,000 acres sites to a single room. Full details of their ‘keep clean, go green’ approach can be found at:
7. Tapwater.org is a not for profit organisation whose aim is to reduce plastic bottle waste in landfills by changing our attitudes to tap water. They have launched a scheme to make tap water more accessible on the high street. A tap water map highlights participating cafés, pubs and shops enabling people to locate free tap water refills using their mobile phone or the Internet. Although relatively new, the scheme is picking up pace and there are already over 700 tap water refilling stations.

In addition to the scheme, tapwater.org have designed a high quality, stylish, stainless steel re-useable bottle. The lifebottle has a unique and innovative cap and a twin wall vacuum construction, which keeps water cold for up to 20 hours.

All profits from the sales of the bottles will be used to; raise awareness of the damaging effects of bottled waters on our environment; expand our network of refilling stations; and provide mains fed water machines for educational establishments.

www.tapwater.org

18th July, 2011 Press Releases

Brooklyn Sloganeer Takes on Murdoch with Paste-Up Stunt

News Corp HQ Paste Up Stunt

When the News of the World scandal broke , British born, Brooklyn based sloganeer,  KIRO felt his poster made a strong statement on media intrusion going too far.

Today, KIRO performed his most audacious wild posting stunt to date –  guerrilla pasting his message to the front of the global HQ of News Corp

KIRO x S/U/N
‘In The Future Everyone Will Be Private For 15 Minutes’
(Edition X)

Brooklyn Based Sloganeer KIRO’s first release through S/U/N the UK based collaborative Art space.

Each of S/U/N’s ‘Edition X’ is an Ultra Limited run of only 10 individually hand pulled Silk Screen prints.

Based on the original Brooklyn ‘Paste Ups’, KIRO’s ‘…15 Minutes’ is a witty up-to-date take on Andy Warhol’s famous quote and marks the very first of the Edition X collections to be released.

http://sluln.bigcartel.com

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