Kids’ fitness meets the biggest-selling children’s TV brand in the world
Monday, September 26th, 2011FitPro has teamed up with the biggest-selling children’s TV brand in the world, LazyTown, to bring you KidzMove.
Children love moving – and they adore Sportacus, the hero of LazyTown, where kids are anything but couch potatoes. With KidzMove, the LazyTown team and FitPro have created a resource for anyone passionate about getting children active, healthy and confident.
Developed specifically for the health and fitness industry, KidzMove offers health club operators and fitness instructors the opportunity to co-brand with the biggest selling kids’ TV licence, guaranteeing children have fun visiting your club every time. Incorporating programming for children of all ages, instructor inspirations, training courses and qualifications and music, KidzMove is the complete package for clubs and instructors looking to work in children’s fitness.
With LazyTown-branded marketing materials and merchandise available for retail via the LazyTown SportsClub, the KidzMove business model is an ideal opportunity for health club operators to broaden their membership offering.
“KidzMove is all about getting kids excited about playing, dancing, running, having fun and moving. It will be a massive boost to the fitness industry as we play our part in improving the nation’s health,” says Andy Jackson, global commercial director of Fitness Professionals.




