International hit is first-ever live family show to tour U.S. nationally in Spanish

NEW YORK, June 22, 2009 - LazyTown Entertainment, the brand that has created a worldwide sensation with its top-rated TV series motivating kids to be healthy and active, has teamed with V-me – America’s 4th-largest Hispanic TV network – along with Tycoon Entertainment Group, and Global Entertainment Group to bring the smash hit live show LazyTown ™ Live! to families across the USA.

LazyTown Live!, the first-ever live family entertainment show to tour the US exclusively in Spanish, is scheduled to launch in the first quarter of 2010 and will visit markets across the country, supported by the V-me national broadcast network and local affiliates.

In its first season in Mexico in 2008, LazyTown Live! set box office records, with 46 sold-out performances at the nation’s 2nd largest theater venue (Teatro Metropolitan, Mexico City).  With similar success in Argentina, Costa Rica, Guatemala, and Panama, LazyTown Live! is the most successful family theater production ever in Spanish-speaking Latin America, with over 500 shows seen by more than 600,000 engaged fans, who dance and sing along with the high-energy LazyTown music. The show, based on the hit LazyTown TV series seen in over 120 countries, has also played to sold-out audiences in the UK and Australia.

“LazyTown’s mission is to inspire kids and families to make healthier lifestyle choices. To bring this incredibly successful and important live show to families in the US, LazyTown needed a strong national Hispanic media partner and world-class integrated theatrical tour producers,” said Magnus Scheving, founder LazyTown Entertainment. “That’s what we have with V-me, Tycoon Entertainment and Global Entertainment Group , who all share the mission and values of LazyTown.”

LazyTown Live! captivates audiences with special effects, colorful wardrobe and set changes, music and dance, and opportunities to interact with characters — all designed to motivate healthy, active lifestyle choices for the whole family.  And after each performance, families have a chance to meet Sportacus, Stephanie and the entire LazyTown team.

V-me broadcasts LazyTown M-F at 7:30A and 11:30A, Saturdays at 9:30A and 11:30A, and Sundays at 4P. (All times Eastern.) For local channel information, visit VmeTV.com.

About LazyTown Entertainment
LazyTown is the world’s only global entertainment brand dedicated to children’s health. Created in 1995 by international athlete, entrepreneur, producer and director Magnus Scheving, LazyTown has been nurtured into a household name worldwide, with businesses including publishing, home entertainment, music, live theatrical shows and even a dedicated radio station. LazyTown, the Emmy-nominated and BAFTA-winning TV series, launched in 2004, and is now available in 79 HD episodes and over 120 territories worldwide. The LazyTown Movement appeals to kids and parents alike and encourages healthy lifestyle choices for kids of all ages. The team is dedicated to finding exactly the right partners worldwide to sustain the brand and uphold the credibility and vision of LazyTown and its creator.

About V-me
V-me, one of America’s largest Spanish networks, entertains and informs Latino families in Spanish with primetime drama, music, sports, current affairs and Latin cinema, along with world class kids, food, lifestyle and nature. The 24-hour digital network, partnered with public television stations, is currently available in 70% of all US Hispanic homes – rising  to 80% by year end. V-me is the first venture of the media production and distribution company, V-me Media Inc., which is also developing a soon-to-be-announced 24-hour children’s channel. To find out more visit VmeTV.com.

About Tycoon Entertainment Group and Alejandro Gou Productions
Tycoon Group is a one-of-a-kind consortium of entertainment companies with presence in Mexico and Latin America, that together with Alejandro Gou Productions, have successfully presented musical productions which include Latin America tours of Barney, Bob the Builder, Hi-5, Dora the Explorer, The Backyardigans, and Lazy Town.

About Global Entertainment Group
Based in the “Entertainment Capital of the World” -Las Vegas – Global Entertainment Group provides a wide variety of services for the live entertainment industry, including international and domestic tour bookings and promotion of live events.  Global Entertainment also invests in various touring productions, theatrical shows and touring educational exhibitions.  The company’s core business is in international touring and promotion, having successfully orchestrated record breaking tours in Europe, Australia, South America and Asia including Japan and China.  By masterfully creating a worldwide network of promoting partners, Global Entertainment has taken artists like, Michael Flatley’s Lord of The Dance, Blue Man Group Megastar World Tour, Master Illusionist David Copperfield and Bob the Builder Live! to international destinations in established and emerging markets alike.

CONTACT INFO:
About LazyTown:  Jordan Jedeikin – 602.319.3776 or Jordan@lazytown.com
About V-me – Natalie Judd (for V-me) 203-389-5223 or njudd@dex-p.com

BOX OFFICE NOW OPEN: 08701 283 607
www.lazytownlive.co.uk

For the first time ever children across the UK have a chance to see their favourite BBC & Nick Jr show live on stage. Featuring an all new UK cast, the brand new LazyTown Live! commences its tour in October 2007 at venues in London (Hackney Empire and Hammersmith Apollo), Woking, Northampton and Glasgow. The tour continues across the UK from end of January until August 2008. With box offices now open sales are already brisk.

LazyTown is the award-winning show of the moment and is proving a TV hit for kids across the globe – it currently airs in over 100 countries. British kids are now one of the first to have their own new stage version. LazyTown Live! is packed with moves, music, fun and a great story, all set in this amazingly colourful, fast-paced, upside-down world.

Stephanie, an optimistic and enthusiastic girl with bright pink hair, comes to live in LazyTown and meets a zany mix of kids and grown-ups, including the world’s laziest super-villain, Robbie Rotten. Fortunately for Stephanie, Sportacus, a slightly above average superhero who jumps, leaps, flips and flies his way around LazyTown in his airship is also on hand to help the townsfolk battle Robbie’s latest lazy schemes.

LazyTown is jam-packed with action, energy and a powerful message that will energise and inspire children everywhere.

Conceived, written and directed by the hugely talented Icelander Magnús Scheving (who also plays Sportacus in the TV show), LazyTown is a life-style brand for young children. With its lessons about making healthy food choices and being physically active, the show aims to provide children with positive role models, while still being a lot of fun!

LazyTown has enjoyed chart-topping ratings among 4 – 7 year olds, as well as a clutch of industry awards, including, here in the UK, Best International Children’s Programme BAFTA in 2006, as well as two EMMY nominations this year. Currently on BBC, CBBC, CBeebies and Nick Jr., its theme song (BingBang Time To Dance) also reached number 4 in the UK charts last year, sharing its top 10 spot with the likes of Justin Timberlake and Beyonce.

‘LazyTown is about action and excitement. It makes kids want to get up and do something right now. To think, move and GO!’ Magnús Scheving.

LazyTown Live! is produced by Fiery Angel Ltd and MCM Limelight Ltd.

TOUR DETAILS

Box Office: 08701 283 607
www.lazytownlive.co.uk

2008
26 & 27 March Hall for Cornwall, TRURO
29 & 30 March The Alban Arena, ST ALBANS
2 & 3 April Pavilion Theatre, BOURNEMOUTH
5 & 6 April Plymouth Pavilions, PLYMOUTH
12 & 13 April De Montfort Hall, LEICESTER
16 & 17 April Marlowe Theatre, CANTERBURY
19 & 20 April St George’s Hall, BRADFORD
26 & 27 April St David’s Hall, CARDIFF
3 & 4 May Assembly Hall, TUNBRIDGE WELLS
10 & 11 May Dorking Halls, DORKING
14 May Grand Opera House, YORK
16 – 18 May Theatre Royal, NEWCASTLE
23 & 24 May The Orchard, DARTFORD
27 & 28 May Theatre Royal, BRIGHTON
30 May – 1 June Mayflower Theatre, SOUTHAMPTON
5 – 7 June Milton Keynes Theatre
11 June Millennium Forum, DERRY
13 – 15 June Grand Opera House, BELFAST
20 – 22 June Liverpool Empire
26 June Auditorium, GRIMSBY
28 & 29 June Corn Exchange, CAMBRIDGE
2 July Guild Hall, PRESTON
4 – 6 July Wycombe Swan, HIGH WYCOMBE
9 July Grand Theatre, SWANSEA
12 & 13 July Fairfield Hall, CROYDON
16 & 17 July His Majesty’s Theatre, ABERDEEN
19 & 20 July Hexagon, READING
23 & 24 July Venue Cymru, LLANDUDNO
26 & 27 July Cliffs Pavilion, SOUTHEND
30 & 31 July Regent Theatre, STOKE ON TRENT
2 & 3 August Grand Theatre, LEEDS
6 & 7 August The Hawth, CRAWLEY