Mansfield might not be the first town that springs to mind when it comes to launching a new song, but it will be, when, on 25^th August, Jango’s Indoor Play Centre hosts the stars of hit TV show LazyTown who will be performing their first single release ‘Go Step Go.’

North Nottinghamshire’s premier play facility, Jango’s, that opened in October 2009 is expecting over 300 children most of them dressed as LazyTown characters – Sportacus and Stephanie – to attend the event on 25^th August at 3pm.

Magnus Scheving, who is both the star and creator of LazyTown will fly in from his native country of Iceland to perform as Sportacus. Meanwhile, Julianna Rose Mauriello, who plays Stephanie will be taking a break from her studies at an American university, to sing the song to the children.

This is the first time Julianna has visited the UK and the first time that both Julianna and Magnus have been together since LazyTown collected a children’s BAFTA in 2006.

LazyTown is currently shown daily on Cbeebies and Nick Jr.

Magnus Scheving has been very busy since his last appearance in the UK back in 2009. He has appeared in the Jackie Chan film ‘The Spy Next Door’ as a Russian villain released in March 2010, met Michelle Obama as part of the launch of her ‘Let’s Move’ campaign and been back and forth to Los Angeles many times negotiating with film producers who want to produce a LazyTown movie.

Julianna Rose, starred as Stephanie in LazyTown and LazyTown Extra before taking a place at an American University where she is currently pursuing a Bachelor’s Degree in Dance.

The Single ‘Go Step Go’ encourages children to get up off the sofa and get moving, which is especially important during the summer holidays when sitting at home and playing computer games may seem far more appealing! Written by Mani Svavarsson, LazyTown’s resident hitmaker, the song is an upbeat, infectious tune that has all the potential to be a summer hit single as the Macarena was way back in 1995. The single will be available for free for 30 days from 24^th August at www.asda.co.uk before it goes on general release.

Tickets are only available from reception at Jango’s priced at £7.50 per child, £2.50 per adult.

limited numbers apply.

Where:

Jango’s Indoor Play Centre, Sandlands Court, Fulmar Close, off Old Mill Lane, Forest Town,  Mansfield, Nottinghamshire,  NG19 0GG Tel: 01623 465 465

When:

25^th August – doors open for entry by ticket only at 2pm

Performances commence at 3pm

What:

Sportacus and Stephanie from LazyTown perform their new song ‘Go Step Go’ to be followed by fitness session with Sportacus, meet and greet/autograph signing and photo opportunity

For interview requests, please contact Suzanne at Stunning PR, 07957 371840 or suzanne@stunningpr.com

LazyTown Entertainment, the only children’s brand solely dedicated to helping families lead a healthier lifestyle, has completed its financial restructure. As a result, the company can now claim to be one of the most solvent in the children’s entertainment business with zero debt and many growth opportunities on the horizon. The future looks bright for the brand.

Magnus Scheving, the CEO of LazyTown Entertainment commented,” I am extremely happy that everyone worked together as a team with the singular vision to conclude this deal and to now be able to turn our focus towards building the company.”

The LazyTown Entertainment brand enjoys enormous respect from parents, educators and national Governments alike for its key messages, and for remaining focused on and committed to its core values. The company has a number of exciting prospects for the future including alliances with key retailers in the U.S. and Continental Europe, a new digital platform and a sports club roll out with the world’s leading provider of training packages to fitness professionals.

LazyTown, V-me, Tycoon Entertainment to Bring LazyTown Live! to U.S.

International hit is first-ever live family show to tour U.S. nationally in Spanish

NEW YORK, June 22, 2009 - LazyTown Entertainment, the brand that has created a worldwide sensation with its top-rated TV series motivating kids to be healthy and active, has teamed with V-me – America’s 4th-largest Hispanic TV network – along with Tycoon Entertainment Group, and Global Entertainment Group to bring the smash hit live show LazyTown ™ Live! to families across the USA.

LazyTown Live!, the first-ever live family entertainment show to tour the US exclusively in Spanish, is scheduled to launch in the first quarter of 2010 and will visit markets across the country, supported by the V-me national broadcast network and local affiliates.

In its first season in Mexico in 2008, LazyTown Live! set box office records, with 46 sold-out performances at the nation’s 2nd largest theater venue (Teatro Metropolitan, Mexico City).  With similar success in Argentina, Costa Rica, Guatemala, and Panama, LazyTown Live! is the most successful family theater production ever in Spanish-speaking Latin America, with over 500 shows seen by more than 600,000 engaged fans, who dance and sing along with the high-energy LazyTown music. The show, based on the hit LazyTown TV series seen in over 120 countries, has also played to sold-out audiences in the UK and Australia.

“LazyTown’s mission is to inspire kids and families to make healthier lifestyle choices. To bring this incredibly successful and important live show to families in the US, LazyTown needed a strong national Hispanic media partner and world-class integrated theatrical tour producers,” said Magnus Scheving, founder LazyTown Entertainment. “That’s what we have with V-me, Tycoon Entertainment and Global Entertainment Group , who all share the mission and values of LazyTown.”

LazyTown Live! captivates audiences with special effects, colorful wardrobe and set changes, music and dance, and opportunities to interact with characters — all designed to motivate healthy, active lifestyle choices for the whole family.  And after each performance, families have a chance to meet Sportacus, Stephanie and the entire LazyTown team.

V-me broadcasts LazyTown M-F at 7:30A and 11:30A, Saturdays at 9:30A and 11:30A, and Sundays at 4P. (All times Eastern.) For local channel information, visit VmeTV.com.

About LazyTown Entertainment
LazyTown is the world’s only global entertainment brand dedicated to children’s health. Created in 1995 by international athlete, entrepreneur, producer and director Magnus Scheving, LazyTown has been nurtured into a household name worldwide, with businesses including publishing, home entertainment, music, live theatrical shows and even a dedicated radio station. LazyTown, the Emmy-nominated and BAFTA-winning TV series, launched in 2004, and is now available in 79 HD episodes and over 120 territories worldwide. The LazyTown Movement appeals to kids and parents alike and encourages healthy lifestyle choices for kids of all ages. The team is dedicated to finding exactly the right partners worldwide to sustain the brand and uphold the credibility and vision of LazyTown and its creator.

About V-me
V-me, one of America’s largest Spanish networks, entertains and informs Latino families in Spanish with primetime drama, music, sports, current affairs and Latin cinema, along with world class kids, food, lifestyle and nature. The 24-hour digital network, partnered with public television stations, is currently available in 70% of all US Hispanic homes – rising  to 80% by year end. V-me is the first venture of the media production and distribution company, V-me Media Inc., which is also developing a soon-to-be-announced 24-hour children’s channel. To find out more visit VmeTV.com.

About Tycoon Entertainment Group and Alejandro Gou Productions
Tycoon Group is a one-of-a-kind consortium of entertainment companies with presence in Mexico and Latin America, that together with Alejandro Gou Productions, have successfully presented musical productions which include Latin America tours of Barney, Bob the Builder, Hi-5, Dora the Explorer, The Backyardigans, and Lazy Town.

About Global Entertainment Group
Based in the “Entertainment Capital of the World” -Las Vegas – Global Entertainment Group provides a wide variety of services for the live entertainment industry, including international and domestic tour bookings and promotion of live events.  Global Entertainment also invests in various touring productions, theatrical shows and touring educational exhibitions.  The company’s core business is in international touring and promotion, having successfully orchestrated record breaking tours in Europe, Australia, South America and Asia including Japan and China.  By masterfully creating a worldwide network of promoting partners, Global Entertainment has taken artists like, Michael Flatley’s Lord of The Dance, Blue Man Group Megastar World Tour, Master Illusionist David Copperfield and Bob the Builder Live! to international destinations in established and emerging markets alike.

CONTACT INFO:
About LazyTown:  Jordan Jedeikin – 602.319.3776 or Jordan@lazytown.com
About V-me – Natalie Judd (for V-me) 203-389-5223 or njudd@dex-p.com

Magnus Scheving, the creator/director and star of LazyTown, is available for interviews in January to support the launch of LazyTown FitKid (UK) – fun fitness classes for kids that will be starting across the UK in schools, nurseries, community centres and health clubs from February 09. Sessions will incorporate the LazyTown music and dances along with fun play equipment such as parachutes, space hoppers, balls, etc. encouraging kids to move and get active. Parents will also be able to book LazyTown themed birthday parties for their child.

Magnus says, ‘We’re very excited about working with FitKid (UK). They’re a terrific company who really understand the LazyTown philosophy of making fitness fun for kids.

Aside from FitKid, a new LazyTown show, ‘The Pirate Adventure’ will be kicking off their UK tour on 29th January 2009 in Northampton. LazyTown Live was the UK’s highest selling show for kids in 2008 selling just under 400,000 tickets across 46 venues in the UK and Ireland. Many of the LazyTown Live 2008 cast are returning to play the same roles.

Contact:  Suzanne @ Stunning PR, Tel: 0203 355 1529/07957 371840